Sr. Regional Sales Manager - Northeast; NJ, NY, MA

About The Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group:
Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels:
Retail, Food service, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

The Senior Regional Sales Manager (SRSM) is responsible for driving retail sales growth within the assigned region by developing and executing strategic customer plans. This individual contributor role focuses on building strong relationships with key retail accounts, managing trade investments, and ensuring alignment between company objectives and customer strategies. The SRSM acts as the primary liaison between internal teams (Marketing, Operations, Logistics) and external partners to deliver profitable growth and exceptional execution.

Location:

Remote in New Jersey / New York / Massachusetts

• Develop and implement annual customer business plans aligned with company objectives.
• Lead go-to-market strategies for retail accounts, including new product launches and promotional programs.
• Build and maintain strong relationships with key retail customers, brokers, and distributors.
• Negotiate agreements and resolve issues to ensure smooth execution of programs.
• Achieve regional sales targets and monitor performance against forecasts.
• Provide insights on market trends, competitor activity, and customer needs to influence strategy.
• Partner with internal teams to ensure operational excellence and timely delivery.
• Manage broker relationships and communicate priorities effectively.
• Track budgets, promotional spend, and ROI for trade investments.
• Maintain accurate records in CRM systems (Salesforce preferred).

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• Minimum 5–7 years of experience in retail sales or consumer packaged goods (CPG); coffee or beverage experience is a plus.
• Proven ability in account management, broker/distributor relations, and trade marketing.
• Strong analytical, negotiation, and presentation skills.
• Proficiency in CRM tools (Salesforce) and Microsoft Office Suite.
• Up to 60–70% travel within the assigned region, including regular customer visits and occasional overnight stays.

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.