Sales Executive

FORMANCE is looking for a Senior Account Executive to join our team and drive the next phase of our growth in a fast-paced, high-performance environment.

We’ve recently launched our New York office to accelerate our expansion into the U.S. market. The U.S. is a strategic priority for Formance — home to a mature fintech ecosystem, sophisticated financial institutions, and platforms operating at global scale.

To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles
.

You’ll be at the heart of our go-to-market strategy : identifying, engaging, and closing high-potential opportunities, while serving as a key link between our product and the market.

This is a hybrid and strategic role that blends sales ownership, client understanding, and collaboration with Product and Engineering.

You’ll thrive if you enjoy:

• Building trust with customers through insight and authenticity
• Navigating complex, technical sales conversations with product-oriented clients
• Taking ownership, iterating quickly, and collaborating closely with cross-functional teams

This is a hands-on role
, ideal for someone who thrives in early-stage environments and enjoys being directly involved in the field with customers.

What you'll do:

As a key member of our growth team, you won’t just be following a script; you will be one of the architects of our expansion into the most innovative financial sectors.

• Execute our go-to-market strategy specifically for the Fintech and Crypto industry.
• Identify and secure lighthouse deals with pioneers in new markets, establishing our solution as the gold standard for financial infrastructure.
• Manage the full sales cycle from first meetings to final signature, engaging directly with Engineering and Product leadership (CTOs, VPs of Product).
• Sell into fast-evolving, highly regulated environments, working with customers building category-defining financial products.
• Consistently secure deals by translating complex technical features into clear business ROI for decision-makers.
• Maximize our Attio CRM to track your pipeline with precision and provide actionable insights to the product team.

Who you are:

• 6+ years of relevant tech sales experience
  , ideally in fintech, banking, payments, or crypto
  .
• Proven track record in the U.S. market
  , closing mid-market or enterprise deals.
• Deep understanding of U.S. financial buyers
  , procurement, compliance constraints, and enterprise dynamics.
• Familiarity with U.S. sales methodologies
  : MEDDIC/MEDDPICC, pipeline hygiene, forecasting rigor.
• Ability to identify and target the right ICPs and buyer personas
  .
• Ability to test, iterate, and adapt quickly in a fast-evolving market.
• Comfortable in a fast-paced, resource-constrained, builder environment
  .

Package

• We offer a competitive package including equity for employees. We organize regular off-sites with the team in Europe and soon in the US!

About FORMANCE

Formance is building the next generation of financial infrastructure. Our platform gives fintechs, banks, and digital platforms the tools to build and tracks money movements with full transparency and control.

Starting with an Open Source Ledger (i.e. a database for financial transactions), we’re building a comprehensive suite of modern financial backend modules, including native and automated reconciliation, workflow engines, and connectors with various financial services providers - e.g. Stripe, Adyen, Modulr, Wise, Atlar. This unique approach has made us the trusted financial backend for leading SaaS companies and financial institutions like Booksy, Doctolib, and Liberis, along with many others worldwide.

Our success stems from the trust in our open-source foundation, the high level of programmability of our solutions, and our software-first approach, moving beyond traditional payment business models.