Director, Business Development

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$/yr - $/yr

Haymarket Media, Inc. is seeking a Director of Business Development to join its Haylo team. This position is located in our New York City office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote.

Job Overview:

We are seeking a highly motivated and experienced Director, Business Development to drive new business growth for Haylo, focusing specifically on our programmatic platform and audience data sales within the health and pharmaceutical advertising ecosystem. This pivotal role will be responsible for identifying, prospecting, and closing significant deals with health/pharma brands and their advertising agencies. The ideal candidate will possess deep expertise in programmatic advertising, DSP technology, data-driven strategies, and a strong understanding of the health/pharma marketing landscape, including relevant regulations and compliance considerations.

Responsibilities:

• New Business Development: Aggressively identify, target, and acquire new health/pharma advertiser and agency clients for the Haylo platform’s advertising and data solutions.
• Sales Strategy & Execution:
  Develop and execute comprehensive sales strategies to achieve and exceed aggressive revenue targets.
• Client Relationship Management:
  Build and maintain strong, long-lasting relationships with key decision-makers at target accounts.
• Consultative Selling:
  Conduct in-depth needs assessments with prospective clients to understand their marketing objectives, challenges, and data requirements, then craft tailored solutions leveraging Haylo's platform.
• Proposal Development & Presentation:
  Create compelling sales presentations, proposals, and pitches that clearly articulate Haylo's value and differentiation.
• Negotiation & Closing:
  Lead complex sales cycles from initial contact through negotiation and contract close.
• Market Intelligence: Stay abreast of industry trends, competitive landscape, and regulatory changes within programmatic advertising, healthcare marketing, and data privacy.
• Collaboration:
  Work closely with internal teams including Account Management, Ad Operations, Product, and Marketing to ensure seamless client onboarding and ongoing success.
• Territory Management:
  Accurately forecast sales pipeline and provide regular updates on sales activities and progress.

Skills and Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5 years of prior sales experience in programmatic advertising, ad tech, or digital media, with a strong focus on DSP and/or data sales.
• Proven track record of success selling HCP & DTC digital advertising and data solutions into health, pharmaceutical, or life sciences brands and their advertising agencies.
• Deep understanding of the programmatic advertising ecosystem, including DSPs, DMPs, SSPs, ad exchanges, and data activation.
• Familiarity with healthcare & advertising industry regulations, compliance, and privacy considerations (e.g., HIPAA, PhRMA Code, NAI) as they relate to advertising and data.
• Strong network of contacts within the health/pharma advertising industry.
• Exceptional communication, presentation, negotiation, and interpersonal skills.
• Demonstrated ability to manage complex sales cycles and close large deals.
• Highly organized, self-motivated, and able to work independently as well as part of a team.
• Proficiency with CRM software (e.g., Salesforce).
• Ability to travel as needed to client meetings and industry events.

What We Offer:

• A competitive compensation package.
• The salary range for this position is $125,000–$150,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• In addition to a base salary, the total compensation package will also include commission and potential bonus incentives based on individual and company performance.
• Paid annual vacation, holiday and sick time off.
• Comprehensive health plans including medical, dental and vision.
• Competitive 401(k) investment…