New Business Sales Executive

About The Role

PEIGroup’s Subscriptions organization brings together Account Management, Sales, Client Engagement, and Business Development to drive growth and retention across our data and research products. This team owns the full customer lifecycle – from initial acquisition to onboarding, ongoing engagement, renewal, and expansion – and plays a central role in delivering commercial outcomes and ensuring our brands are seen as essential tools for private market professionals globally.

Owns the full sales cycle for new logo acquisition across white space and strategic prospect accounts. Drives pipeline generation, lead conversion, and closed revenue in alignment with Marketing and Sales Enablement, before handing off to Account Management and Client Engagement for lifecycle execution.

Pipeline Generation & Prospecting

• Develop and execute outbound cadences for assigned strategic accounts, prioritizing outreach based on whitespace, firmographic fit, and sales potential.
• Actively work inbound leads, including paywall activity and event registrants, with tailored follow‑up aligned to the Ideal Client Organization (ICO).
• Drive multi‑channel outreach via email, phone, Linked In, and event engagement.
• Qualify and prioritize both inbound and outbound leads using structured scoring criteria.

Full‑Cycle Sales Execution

• Lead discovery, solution positioning, product demos, proposal generation, and commercial negotiation.
• Manage stakeholders across functions and regions to drive urgency and close.
• Accurately track all sales activities in CRM and maintain high data hygiene.

New Logo Growth

• Identify whitespace accounts across key client segments, sectors, and regions.
• Target buyers and influencers aligned to titles, workflows, or market needs.
• Align with sector teams and vertical strategies where applicable (e.g., infra, real estate, secondaries).

Internal Collaboration

• Work with Marketing to execute account‑based campaigns and event follow‑ups.
• Partner with BDRs to activate early‑stage pipeline.
• Coordinate with Account Management and CE for seamless post‑sale handoff (Tier all).

Forecasting & Metrics

• Own individual quota for new business closed.
• Maintain accurate forecast, pipeline coverage, and lead conversion data.
• Participate in weekly pipeline reviews, sales stand‑ups, and strategy sprints.

• Proven track record of consistent quota attainment, KPI adherence, and CRM usage.
• Good interpersonal and communication skills.
• Interest in Private Equity and enthusiasm to learn more about the industry.
• Experience interacting and engaging with customers/clients in a professional work environment.
• Sales skills and techniques including negotiation and objection handling.
• Experience as a sales executive or relevant role.

• Fast learner and a passion for succeeding.
• Self‑motivated who thrives on seeing results.
• Ability to work independently and as a team.
  
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• Self‑motivated and willing to take responsibility.
• Dynamic and charismatic leader of people: able to lead by example from the front and be the face of a new business area for the company.
• Comfortable operating in an environment where regular feedback is provided.
• Resilient under pressure – able to remain focused in the face of multiple competing priorities and ensure key deadlines.
• Diplomacy: able to display multi‑faceted communication skills in a persuasive, but diplomatic way to ensure that outstanding results are achieved, and the right deadlines and initiatives get prioritized.
• High degree of personal pride in own and company work, constantly striving to improve.

PEI Group is a subscriber‑focused business intelligence company. With our multi‑talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

PEI Group provides industry‑leading journalism, data, and market insight to subscribing clients via a wide portfolio of…