Sales Director, Programmatic & Data Solutions

Sales Director, Programmatic & Data Solutions

This range is provided by Fluent, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first‑party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and publishers to activate high‑quality audiences across programmatic, social, CTV, and beyond.

Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns—particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we’re seeking experienced, consultative sellers who can help accelerate adoption across all verticals.

The Opportunity

We are seeking a Sales Director to lead the growth of our programmatic and data business by developing new partnerships with agencies, brands, and publishers. This is a senior‑level role for an entrepreneurial individual who excels in consultative selling, strategic account development, and complex solution design. The ideal candidate is a proactive, driven professional with a deep understanding of the programmatic ecosystem and a track record of full‑cycle success—from prospecting and pitching to closing and long‑term client development.

This role requires a strong combination of sales acumen, strategic thinking, and relationship‑building skills. Candidates should be comfortable positioning themselves as a long‑term partner in client planning—not simply an order‑taker reacting to briefs.

What You'll Do

• Drive new business development through proactive outreach to agencies, advertisers, and publishers
• Use a consultative sales approach to identify client needs, define custom solutions, and demonstrate the value of Fluent's first‑party data
• Manage complex sales cycles with multiple stakeholders, from prospecting to close
• Position Fluent as a strategic partner within client organizations, ensuring inclusion in early‑stage planning conversations
• Expand adoption across key verticals, including Health & Pharma, CPG, Financial Services, Home & Family, and Retail
• Collaborate with internal product, operations, and marketing teams to shape proposals and activation strategies
• Create compelling presentations, proposals, and client‑facing collateral
• Maintain accurate forecasting, pipeline tracking, and reporting using internal systems

Requirements

• 3‑5+ years of enterprise sales experience at a DSP, SSP, data vendor, or relevant ad tech company
• Proven ability to generate and close new business while growing existing accounts
• Demonstrated success using a consultative approach to uncover client needs and develop tailored solutions
• Deep understanding of the programmatic landscape, including audience targeting, data onboarding, modeling, DSP workflows, and CTV
• Strong existing relationships within media agencies and brand organizations
• Excellent communication and presentation skills, with the ability to influence senior‑level stakeholders
• Highly organized and self‑motivated, with strong time management and multitasking abilities
• Bachelor's degree in Marketing, Business, or a related field preferred

Preferred Experience (Not Required But a Plus)

• Experience selling into regulated categories such as Healthcare or Financial Services
• Familiarity with data platforms such as Live Ramp, Trans Union TAP, Adobe AdCloud, and The Trade Desk
• Exposure to data marketplace workflows and custom segment creation

What Sets Fluent Apart

• Industry‑leading scale: 150M+ opted‑in U.S. consumer profiles
• Fully declared, zero‑party data collected directly from consumers
• Proven success across performance‑driven verticals
• Commitment to privacy‑first data practices and full regulatory compliance
• Dynamic, fast‑paced, and collaborative culture with opportunities to shape product and strategy

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top‑tier brands with highly engaged consumers. Leveraging diverse ad…