GTM Associate

About Knot

Knot’s mission is to empower consumers and businesses alike with connected merchant and banking experiences. Knot is like “Plaid for merchant connectivity.” We are building the platform connecting merchants to the many applications that consumers and businesses interact with everyday. Our flagship Card Switcher product allows consumers to instantly update & manage their cards on file with online merchant accounts (e.g. Netflix or Pay Pal), while newer products like Transaction Link support the retrieval of receipt-level transaction data and Agentic Shopping enables 1‑click, native shopping experiences.

Founded in 2021, Knot was founded by two brothers and Thiel Fellows - Rory and Kieran O’Reilly - and today powers connected online payment experiences for hundreds of thousands of consumers. Companies like American Express, Pay Pal, Current, BILT, Step, and more choose to embed Knot’s SDK in their apps to power best‑in‑class experiences for their customers.

Knot is proudly backed by a select group of investors, including Nava Ventures, 8VC, American Express, Plaid, and co‑founders & CEOs of prominent companies like Twitter, Warby Parker, Allbirds, Casper, Intercom, Deel, Italic, Draft Kings, and many more.

About the role

We’re looking for a GTM Associate with 2–3 years of experience to join our Go‑to‑Market team. You’ll be responsible for supporting all of the core functions of the GTM team, driving best practice and ensuring we’re set up to win.

This is a high‑impact, varied role, perfect for someone who enjoys being an operator and wants exposure to how to build revenue at a high‑growth startup.

• Play a key role in executing GTM initiatives such as new product launches, market segmentation, ICP definition, and pricing or packaging updates.

• Define and document GTM processes, playbooks, and best practices.

• Drive the day to day operations of the GTM function – process, tooling, workflows etc across sales and marketing.

• Conduct market, customer, and competitive research to inform GTM decisions.

• Lead experiments related to messaging, channels, and sales motions.

• Track pipeline, deal reporting and manage the CRM (Salesforce).

• Prepare decks, marketing material and customer communications in support of the sales cycle.

• Build and maintain dashboards and reports to track GTM performance (pipeline, funnel conversion, win/loss, sales cycle, etc.).

• Analyze GTM data to identify trends, bottlenecks, and opportunities for improvement.

• Partner with leadership to support forecasting, planning, and goal tracking.

• 2‑3 years in a similar GTM role, working in a high‑growth startup environment.

• Good understanding of GTM metrics such as pipeline coverage, conversion rates, sales cycle length etc.

• Experience working with a range of GTM tools.

• Highly ambitious – someone who wants to push the boundaries of their role.

• AI focus – someone who is always looking for ways to automate workflows, increase performance and output through technology.

• Interesting and challenging work.

• Competitive base salary + up to 20% annual bonus + generous early employee equity + benefits.

• 100% medical, dental, and vision insurance coverage for you and your dependents (U.S.).

• Unlimited PTO.

• Parental leave.

• Beautiful NYC office in the heart of Flatiron.

• Herman Miller Aeron desk chair.

• Food (snacks, frequent lunches & often dinner for those working late).