Director of Retail Media Partnerships, North America

Equativ is seeking an experienced and driven Director of Retail Media Partnerships to join our New York City office. As a newly created and foundational role within our Supply organization, this high‑impact individual contributor position will work directly with our VP of Supply & Curation Partnerships and EVP of Supply & Curation to significantly grow our Commerce and Retail supply customer base across North America.

The ideal candidate is a seasoned Retail Media professional with a deep understanding of the ecosystem, eager to leverage Equativ's unique, comprehensive suite of retail media solutions to drive adoption and revenue.

• Strategic Sales & Growth:
  Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers, Grocers, Commerce Platforms, and Sales Houses) in North America.
• Executive Partnership:
  Work closely with the EVP of Supply and Curation to define market positioning, product feedback, and commercial strategy for the region.
• Solution Selling:
  Articulate and sell Equativ's unique Retail Media value proposition, which includes:
  • Onsite Ad Serving:
    Specifically for Sponsored Ads and other proprietary retail ad formats.
  • Curation Platform:
    Enabling Audience Extensions and offsite programmatic activation.
  • Innovative Ad Formats:
    Driving adoption of our Shoppable Ad Formats.
  • CRM Activations:
    Leveraging retailer first‑party data for targeted campaigns.
• Market Leadership:
  Serve as Equativ's subject matter expert in the North American Retail Media landscape, tracking market trends, competitive activity, and regulatory changes to inform strategy.
• Industry Presence:
  Actively represent Equativ at key retail media and commerce industry events and conferences, fostering relationships and identifying new opportunities.
• Pipeline Management:
  Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure, ensuring high accuracy in forecasting and reporting.
• Cross‑Functional
  
  Collaboration:
  
  Partner with Product, Marketing, Legal, and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients.
• Revenue Accountability:
  Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit.

• 5+ years of direct sales or business development experience within the Retail Media or Commerce sector, with a proven track record of selling complex solutions to Retailers, Grocers, or large Commerce companies.
• Extensive network and established relationships with decision‑makers at North American retailers, retail media networks, and relevant commerce partners.
• Deep, demonstrable understanding of the Retail Media ecosystem, including Onsite (Sponsored Products), Offsite (Audience Extension), first‑party data activation, and programmatic advertising.
• Proven ability to build relationships with Executive‑level stakeholders (VPs/SVPs of Media, E‑commerce, Data, and Digital) at major North American retailers.
• Exceptional presentation, negotiation, and communication skills, capable of translating complex technology into clear business value.
• Demonstrated ability to work strategically and independently in a fast‑paced, high‑growth environment.
• Bachelor's degree or equivalent practical experience.