College Associate, Business Development - Promoted Ads

College Associate, Business Development – Promoted Ads WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.

These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit

Promoted Ads is a new advertising channel that empowers event marketers to leverage Ticketmaster’s platform. It is the first retail media network for the live entertainment space. Promoted Ads helps partners maximize return on ad spend (ROAS), boost ticket sales, and build brand awareness for live events.

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward‑thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

The College Associate Program is a full‑time, immersive experience designed to deliver real‑world learning, collaboration, and a whole lot of career‑building momentum.

May 27 – August 7, 2026. Applicants must be available for the full length of the program. We understand school schedules and personal plans vary, and we encourage applicants to review the dates in advance to ensure they can participate through the conclusion of the program without interruption.

In this role, you’ll support the business development and analytics teams through account management, sales, research, and marketing. Your goal is to drive the adoption and ongoing usage of Promoted Ads as new features and improvements are introduced.

• Quickly develop a deep understanding of Promoted Ads and its position within Ticketmaster Marketing Solutions suite.
• Collaborate on marketing initiatives and create support materials to help event marketers adopt the product.
• Aid business development in education and pitches to current and prospective clients.
• Support client and partner demos.
• Leverage data analysis skills to extract performance insights from Promoted Ads data and test and troubleshoot dashboards and analytical tools for business development.
• Work closely with internal teams, including B2B marketing, product, and ad operations, to execute client‑facing marketing and communications.

• Currently enrolled in a Bachelor’s/Master’s program at an accredited college/university or a recent graduate.
• Great attention to detail and excellent communication skills.
• A curious approach toward problem solving from the perspective of event marketers and the challenges they encounter.
• Ability to adapt to different contexts depending on the particular client, vertical, or business challenge being addressed.
• Strong ability to manage and problem‑solve within groups of stakeholders with varied priorities.
• Proactive and engaging, with a positive attitude toward problem‑solving.
• Proficiency with Excel or other data analysis tools preferred.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed,…