VP of Catering Sales & Development NYC

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Location :
Downtown Manhattan, NYC

Compensation : $135,000–$150,000 base (DOE) + Annual Bonus (up to 10% of base) + Outbound & Inbound Sales Commission

Total Target Compensation annually : $200K+ (salary + bonus + commission)

Employment Type : Full-Time, Exempt

About the Company

Our client is a boutique New York City catering company known for produce‑driven menus, thoughtful design, and a refined yet effortless guest experience. Since 2013, they’ve become a trusted partner to global brands, creative agencies, production studios, and corporate teams across NYC — delivering elevated catering with a distinct, creative point of view.

As they enter an exciting new phase of growth, they are looking for a VP of Catering Sales & Development to lead their commercial engine, build strategic partnerships, and expand their presence across New York’s most influential industries.

The Role

The VP of Catering Sales & Development is a senior leadership role responsible for owning and driving all top‑line revenue for the catering business — from drop‑off catering and corporate accounts to events and emerging revenue streams.

This role will work alongside the DOO and report to owners. Small team, like a family, not corporate. Friendly and healthy environment and culture.

This person will :

• Lead both inbound and outbound sales
• Manage and grow the sales team
• Build and deepen relationships with key high‑value clients
• Oversee marketing and brand‑building initiatives tied to revenue
• Design and execute the commercial growth strategy alongside ownership

The ideal candidate is both strategic and hands‑on : equally comfortable in the boardroom closing major accounts as they are building outbound pipelines, refining systems, and coaching a small, high‑performing team. This role reports directly to Ownership and works in close partnership with Operations and Culinary leadership.

• Own the full sales strategy across drop‑off catering, corporate programs, events, and new revenue channels
• Design and lead outbound sales initiatives targeting corporate clients, creative agencies, fashion / beauty, media, and brand partners
• Identify and test new verticals, partnerships, and markets aligned with the brand’s long‑term positioning
• Own revenue forecasting , pipeline health, and monthly / quarterly performance reporting to ownership

• Serve as a strategic partner to key, high‑volume clients and oversee major accounts
• Lead or support high‑profile proposals, tastings, walk‑throughs, and negotiations
• Ensure proposals, pricing, and budgets reflect brand standards while protecting margins and cost structure

• Lead, mentor, and grow a sales team (Event Managers and Coordinators)
• Set clear targets, KPIs, and follow‑up cadence for all stages of the sales funnel
• Build a positive, accountable, and performance‑driven sales culture
• Ensure consistency and excellence across proposals, communication, and client experience

• Oversee revenue‑focused marketing initiatives : seasonal menus, campaigns, newsletters, strategic outreach, and partnerships
• Collaborate on social and brand messaging that supports the sales strategy
• Represent the company at industry events, tastings, networking functions, and brand activations, acting as a visible face of the brand

• Own CRM and pipeline accuracy ; ensure clear reporting and visibility into performance
• Partner closely with Operations and Kitchen teams to align on capacity, workflows, and guest experience standards
• Continuously refine SOPs, sales processes, and communication flows to improve efficiency and scalability

• 7–12+ years of experience in catering, hospitality, event sales, or luxury / lifestyle brand services
• Proven track record building outbound sales programs and winning high‑value corporate and brand accounts
• Demonstrated success leading and developing sales teams in a high‑touch, service‑driven environment
• Deep understanding of drop‑off and off‑premise catering ,…