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Enterprise sales; NYC

Job in New York, New York County, New York, 10261, USA
Listing for: Formance, Inc.
Full Time position
Listed on 2026-01-20
Job specializations:
  • Sales
    B2B Sales, Sales Development Rep/SDR, Sales Manager
Salary/Wage Range or Industry Benchmark: 150000 - 300000 USD Yearly USD 150000.00 300000.00 YEAR
Job Description & How to Apply Below
Position: Enterprise sales (NYC)
Location: New York

Start date: from December 2025

Who we are

Formance is building the next generation of financial infrastructure. Our platform gives fintechs, banks, and digital platforms the tools to build and tracks money movements with full transparency and control.

Starting with an Open Source Ledger (i.e. a database for financial transactions), we’re building a comprehensive suite of modern financial backend modules, including native and automated reconciliation, workflow engines, and connectors with various financial services providers - e.g. Stripe, Adyen, Modulr, Wise, Atlar. This unique approach has made us the trusted financial backend for leading SaaS companies and financial institutions like Booksy, Doctolib, and Liberis, along with many others worldwide.

Our success stems from the trust in our open-source foundation, the high level of programmability of our solutions, and our software-first approach, moving beyond traditional payment business models.

We’ve recently launched our New York office to accelerate our expansion into the U.S. market. The U.S. is a strategic priority for Formance — home to a mature fintech ecosystem, sophisticated financial institutions, and platforms operating at global scale. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles
.

We’re now looking for a Senior AE to help our commercial efforts in the United States. This is a hands‑on role
, ideal for someone who thrives in early‑stage environments and enjoys being directly involved in the field with customers.

Why join Formance now?

We’re at a pivotal stage of our growth, doubling down on sales and enterprise expansion worldwide. The market is currently untapped, with financial backends traditionally built in‑house by companies like Square
, Airbnb
, Qonto
, and Uber
. With a global market valued at over $10bn and projected to reach $300bn+ in 2030 for SaaS and platforms only, you'll join us at the perfect time to capture this potential!

We're a team of 30, growing to 40+ soon. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles
.

We're all about customer experience, product, and strong expertise. Becoming the financial backend for major SaaS platforms is about trust and proving our product's value in mission‑critical environments.

What you’ll do

In this position, you’ll be responsible for enhancing our positioning, pitch, lead generation, and closing strategies, while consistently securing deals with early adopters on new markets. If you’re seeking a straightforward sales role with an established playbook and advanced CRM system (while we already have Attio that does the job pretty well), this may not be the right fit for you.

However, if you enjoy stepping out of your comfort zone, love closing deals, solving problems, and scaling processes to tackle new challenges, this role is perfect for you!

You’ll be selling to engineering and product teams, working with key decision‑makers. Your primary focus will be SaaS platforms, particularly vertical SaaS (e.g. in healthtech, wellness, and real estate). While our journey started thanks to our Open Source Ledger, which generated (and still generates) numerous inbound leads from companies around the world, we are also now looking to implement tactical outbound campaigns targeting defined markets.

Who

you are
  • 7+ years of relevant B2B sales experience
    , ideally in fintech, banking, payments, or crypto.
  • Proven track record in the U.S. market
    , closing mid‑market or enterprise deals.
  • Deep understanding of U.S. financial buyers
    , procurement, compliance constraints, and enterprise dynamics.
  • Familiarity with U.S. sales methodologies
    : MEDDIC/MEDDPICC, pipeline hygiene, forecasting rigor.
  • Ability to identify and target the right ICPs and buyer personas
    .
  • Ability to test, iterate, and adapt quickly in a fast‑evolving market.
  • Comfortable in a fast‑paced, resource‑constrained, builder environment
    .
Package

$150,000 - $300,000 a year

We offer a competitive package including equity for employees. We organize regular off‑sites with the team in Europe and soon in the US!

Learn more about our product

Formance technical documentation:

Formance Github repo:

#J-18808-Ljbffr
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