Market Manager; Beverages

Location

New Jersey (Field-based, statewide travel required)

About 1906:
We started 1906 to make cannabis a trusted, normal part of daily wellness with products easy to understand and fit into life. We aim to offer the most healthful cannabis formats and to make cannabis accessible for the greater good.

About 1906:
We redefine cannabis and functional beverages with fast-acting, innovative products that combine plant medicine and science for real results. We are building the future of cannabis edibles and THC-infused beverages and offer smarter alternatives to alcohol and pharmaceuticals.

Location context, compensation details, and reporting lines:

Location:

New Jersey;

Reports to:

Head of National Sales;
Compensation: $75,000 - $90,000 base salary + performance bonus.

New Jersey is a top strategic market for Off Duty (our THC beverage additive) and our 750ml cannabis spirits. We seek a driven Market Manager to lead beverage expansion across NJ liquor stores and on-premise accounts (bars, restaurants, event venues). You are the face of 1906 Beverages in New Jersey—building relationships, driving growth, and turning strategy into results. Working primarily through our distribution partner (Fedway), you will collaborate with our internal dispensary sales team to ensure a unified approach across all channels in the state.

Success will be measured by:

• Establishing 1906 in 200 accounts within the first 90 days
• Placement in 75% of target liquor stores within the first year
• Reaching $200K in monthly sales within the first 120 days

The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. You will actively engage with accounts, shape market strategy, and drive growth as the business expands.

We’re looking for a results-driven operator who thrives in the field, works without full permission, embraces ambiguity, and can build something from zero without a playbook. You excel in early-stage growth environments — comfortable in your car, in-store, on your feet, and in the details. You don’t just sell; you execute. You’ve closed deals, built displays, troubleshot logistics, and moved to the next account on time.

You read rooms and are strategic and scrappy in equal measure, tracking performance and communicating clearly. You treat every new door as a stepping stone to real scale.

• Execute territory sales plan to establish 1906 in 200 accounts within 90 days and achieve 75% penetration of target liquor stores within one year
• Build strong, lasting relationships with liquor retail and on-premise accounts to drive consistent sales growth
• Manage sales pipeline and account information in CRM with detailed tracking of opportunities, win/loss reasons, and account health
• Drive sales through strategic product placement, promotional campaigns, and ongoing retailer education

• Partner with Fedway as the primary go-to-market channel, understanding their incentives, priorities, and sales processes
• Train distributor sales reps to be effective 1906 advocates through ride-alongs, market blitzes, and ongoing education
• Collaborate on joint business planning, promotional calendars, and market penetration strategies
• Monitor and support in-store merchandising standards with distributor reps and store managers to ensure optimal product placement
• Develop and execute dynamic territory plans to achieve $200K in monthly sales within 120 days
• Identify whitespace opportunities and high-potential accounts for rapid market penetration
• Analyze market data, competitive landscape, and sales performance to inform strategic decisions and territory optimization
• Coordinate with internal dispensary sales team to ensure unified brand messaging

• Become the product expert — master the science, format, category positioning, and consumer benefits to educate all stakeholders
• Train retailers and distributor teams to communicate 1906’s value proposition
• Execute consumer-facing activations including tastings, sampling events, and in-store demonstrations
• Manage field activation logistics including demo staff coordination,…