Head of Retail Sales

Head of Retail Sales & Marketing (Frozen Food / CPG)

📍 Applicants located in Northeast strongly preferred

We are partnering with a growing frozen food manufacturer seeking a Head of Retail Sales & Marketing to lead and scale its retail business across key national and regional accounts.

This is a highly entrepreneurial, hands‑on leadership role with full ownership of retail performance including sales execution, brand strategy, trade marketing, and customer P&L.

• Own and grow a national retail business within frozen foods / CPG
• Lead expansion across grocery, mass, and club channels
• Drive both day‑to‑day sales execution and long‑term brand growth
• Work closely with executive leadership to shape go‑to‑market strategy
• High visibility role with end‑to‑end ownership of the retail channel

• Manage and develop relationships with major retailers and distributors (Walmart, regional grocery, mass, etc.)
• Lead broker networks and retail execution partners to drive distribution, in‑stock performance, and promotional compliance
• Develop and execute go‑to‑market strategies to drive sales, share, and profitability
• Own trade spend, pricing, and customer‑level P&Ls
• Build and manage annual plans, forecasts, and promotional calendars
• Lead new product commercialization, from concept through launch and post‑launch optimization
• Partner with marketing to execute shopper marketing, POS, and retail activations
• Leverage syndicated data (IRI, Nielsen, SPINS) to inform strategy and customer selling stories
• Serve as the voice of the retail customer cross‑functionally (Ops, Finance, Supply Chain)

• 10+ years in CPG retail sales and marketing (frozen or food preferred)
• Experience managing national and regional retail accounts
• Strong background working with brokers and retail partners
• Proven success in trade marketing, promotional strategy, and P&L ownership
• Experience with category management and syndicated data (IRI, Nielsen, SPINS)
• Track record of successful product launches in retail channels
• Comfortable in a hands‑on, entrepreneurial environment

• Strong mix of strategy + execution
• Data‑driven decision maker who can translate insights into growth
• Proven ability to build relationships and influence across stakeholders
• Someone who thrives in a fast‑paced, growth‑oriented business

• True ownership of a retail business
• Opportunity to scale a brand and expand distribution nationally
• High visibility with executive leadership
• Ability to make a direct impact on growth and profitability