Director, Retail

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks?

You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Bombas is committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

We are looking for a highly operational, collaborative team player to join our Retail team as our Director, Retail, reporting directly to our GM / SVP of Wholesale & Retail. The ideal candidate has 8+ years of corporate retail leadership experience within an omnichannel consumer brand.

Bombas recently opened its first three brick-and-mortar retail stores, marking an exciting new chapter for the brand. As our first dedicated corporate retail leader, this role will play a central part in shaping how Bombas shows up in physical retail — ensuring our stores are operationally strong, brand-right, and meaningfully connected to our mission.

Today, our stores are operated in partnership with a third-party operator, and the Director, Retail will both manage the partner relationship and oversee the work of internal teams to ensure expectations are clear, store performance is strong, expansion is supported, and the retail experience remains consistent with the Bombas brand. This is a hands‑on player/coach role for someone who enjoys turning strategy into action, establishing strong operating rhythms, building trusted relationships, and helping a new business grow thoughtfully.

As Bombas’ retail business continues to grow, this role will grow alongside it, offering the opportunity to have a lasting impact on the brand and the way customers experience Bombas in person.

• Own the day‑to‑day execution of Bombas’ brick‑and‑mortar retail business
  , ensuring stores are effectively supported across internal teams and external partners
• Establish and run the retail operating cadence
  , including product fulfillment, systems integrations, merchandising, store policies, staff training, visual marketing, promotions, store events and marketing
• Serve as the primary point of coordination between Retail and cross‑functional teams
  , ensuring retail priorities are clearly communicated, integrated and executed
• Lead the planning and execution of new store openings, coordinating readiness across product, supply chain, systems, staffing, merchandising, and marketing
• Manage retail performance tracking and reporting
  , owning KPIs and insights and partnering with Finance and leadership to help manage the retail P&L
• Partner with Brand, Creative, and Marketing to ensure stores drive purchases, awareness, community affinity, and a meaningful connection to the Bombas mission
• Work closely with external retail partners to support strong store execution, staffing effectiveness, and consistent brand and operational standards

• A highly organized, systems‑minded operator who brings clarity to complex, cross‑functional work
• A team player who is willing and happy to help
• Strong written and verbal communication skills
• Belief in our mission and understand the importance of giving‑back
• Inquisitive, love to learn, embrace failure, and never give up
• Comfortable staying focused while…