Director of Retail Sales

At Peak
21, we partner with founders to build enduring consumer brands by helping them scale distribution, revenue, and operational excellence. Our portfolio includes high-growth consumer brands that have achieved product‑market fit and are ready to expand beyond direct‑to‑consumer into retail and wholesale channels.

We are hiring a Director of Retail Sales to design and execute retail and B2B expansion strategies across Peak
21 portfolio companies. This role is responsible for unlocking new growth channels by bringing high‑performing brands into national and strategic retail environments through disciplined, data‑driven execution.

This position is full‑time, based in New York City, with on‑site presence required and flexibility for travel as needed (Monday–Friday, 9:00 AM–6:00 PM EST).

• Lead retail and wholesale expansion for multiple high‑potential consumer brands
• Work directly with founders at critical moments of scale
• Own end‑to‑end retail strategy, from go‑to‑market through execution
• Competitive base salary, performance‑based incentives, and long‑term growth opportunities

• Develop and execute retail and B2B go‑to‑market strategies across Peak
  21 portfolio companies
• Identify, target, and secure partnerships with national and strategic retail partners
• Own the full retail sales process including outreach, presentations, negotiations, and onboarding
• Build and manage sales rep networks and broker relationships as needed
• Partner closely with Marketing and Operations teams to ensure successful launches, inventory planning, and sell‑through
• Negotiate commercial terms including pricing, marketing support, and logistics to ensure profitable growth
• Monitor performance metrics to identify risks, opportunities, and areas for optimization
• Provide regular reporting on monthly, quarterly, and annual sales performance
• Serve as a brand ambassador in all external retail and partner interactions
• Advise founders on retail readiness, channel strategy, and expansion sequencing

• You have 5+ years of progressive sales experience with increasing responsibility
• You have successfully brought consumer brands into big‑box, specialty, or national retail channels
• You thrive in fast‑paced environments and enjoy building from zero to one
• You are relationship‑driven and excel at building trust with senior retail partners
• You think in win‑win terms and prioritize long‑term partnerships over short‑term gains
• You are analytical, data‑driven, and comfortable working with spreadsheets and forecasts
• You take ownership, embrace challenges, and are comfortable with calculated risk
• You bring energy, curiosity, and a sense of humor to your work

• Successful entry into high‑quality retail and wholesale channels
• Strong sell‑through performance and healthy inventory turns
• Profitable retail partnerships with clear paths to expansion
• Clear visibility into retail performance through consistent reporting and metrics
• Repeatable retail playbooks adopted across portfolio companies
• Founders view Peak
  21 as a strategic partner in retail growth

Projects may include:

• Pitching a national retail buyer on a new brand or product line
• Building a retail launch plan covering pricing, inventory, and marketing support
• Analyzing sell‑through data to refine forecasts and reorder strategies
• Negotiating commercial terms with strategic retail partners
• Advising founders on retail expansion timing and channel prioritization
• Coordinating with operations to align inventory and fulfillment plans

• A high‑ownership role with influence across multiple companies
• Regular interaction with founders, executives, and external partners
• Travel for retail meetings and partner visits as needed
• Fast‑paced decision‑making and high accountability
• Direct feedback and a results‑oriented culture

• Impact:
  Drive revenue growth across multiple high‑potential consumer brands
• Autonomy:
  Own retail strategy and execution across the portfolio
• Exposure:
  Work directly with founders and retail decision‑makers
• Team:
  Ambitious, grounded operators focused on building durable businesses

• Competitive compensation and performance incentives
• Learning and development opportunities
• Exposure to multiple high‑growth consumer brands
• Collaborative, high‑caliber working environment