Senior Manager, Harry’s and Flamingo Go To Market

About Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists.

If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.

Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

The Harry’s & Flamingo Go To Market (GTM), Sr. Manager, will be a key member of the Harry’s and Flamingo Brand Teams. This individual will play a critical role as an interface between the brand teams, the Digital team (Amazon, DTC, Tik Tok Shop) and the Retail team, collaborating to translate brand vision and innovation into omnichannel activities. This individual will develop strategies and plans across our retail and Digital partners, bringing a broad perspective to brand planning activities that takes the unique requirements and goals of each retailer into account while minimizing cross-channel conflict.

This individual will bring the omnichannel retail go-to-market perspective to all stages of the brand planning process, including annual brand planning, new product development, assortment prioritization, packaging design, channel placement, pricing, merchandising and promotional strategies. The GTM Sr. Manager will also collaborate with the Brand and CIA organization to establish KPIs, develop master selling stories, and establish metrics for operational success.

This individual will have a unique opportunity to develop and refine processes and ways of working that will improve our GTM planning capabilities.

The Omnichannel Go To Market Team works across the Harry’s and Flamingo brands to bring brand strategies to life across all channels. The team sits within the Harry’s and Flamingo brand team and to date consists of two other team members - Sr. Director and Manager.

• Partner with each sales channel lead, inclusive of Digital channels (DTC/ Amazon/ Tik Tok Shop) to understand retailer requirements, priorities, and sales fundamentals needed to bring Harry’s and Flamingo brand goals to life at their customer.
• Lead go-to-market strategy and planning for brand initiatives. Develop recommendations for where and how to win, with Price Pack Architecture and channel conflict risks in mind.
• Collaborate with the Harry’s and Flamingo brand team from early stages of product development through launch, specifically responsible for new product inputs. Act as the voice of the retailer in decisions on product, packaging, pricing, merchandising and promotion plans.
• Share timely updates on retailer decisions and feedback.
• Drive cross-functional recommendations and stakeholder alignment on how to launch new products, exit existing products, and manage long-term innovation roadmaps with brand priorities and growth plans in mind.
• Partner with brand, category analytics, and Sales leads to create compelling content across multiple external touchpoints with retailers as well as collaborate on…