Senior Merchandiser

Our client, an apparel company, is looking for a Senior Merchandiser to join their team in NYC!

• Own the merchandising strategy for licensed and graphic T-shirt programs, driving cohesive, brand-right assortments that align with retailer needs and consumer demand.
• Build and manage seasonal line plans, identifying key items, price points, and volume drivers while clearly defining whitespace opportunities across accounts.
• Leverage strong understanding of licensing requirements, approvals, and brand standards to ensure licensed product is commercially relevant and executed accurately.
• Partner closely with design and graphics teams to guide artwork direction, graphic placement, and storytelling that supports both brand identity and sell-through.
• Analyze retailer assortments, competitive landscapes, and consumer behavior to uncover assortment gaps and growth opportunities by channel and account.
• Customize assortments and SMU programs for specific retailers, ensuring differentiation while maintaining brand and license integrity.
• Collaborate cross-functionally with sales, production, sourcing, and planning to align product strategy with cost targets, delivery timelines, and margin goals.
• Track in-season performance and selling data, making informed recommendations to chase, replenish, or refine future assortments.
• Manage SKU counts, flow, and product lifecycle in a high-volume, fast-turn graphic tee environment.
• Mentor junior merchandisers and serve as a key decision-maker within the product creation process.

• 5+ years of merchandising experience within licensed apparel, graphic T-shirts, or related categories.
• Proven expertise in building strong, commercially successful lines with clear differentiation and storytelling.
• Deep understanding of licensing processes, approvals, and brand guidelines across major entertainment, lifestyle, or sports licenses.
• Strong ability to identify and capitalize on whitespace opportunities across a variety of retailers and channels.
• Experience working with mass, specialty, and/or off-price retailers, with a solid grasp of their pricing, volume, and assortment strategies.
• Highly analytical with strong business acumen and the ability to balance creativity with financial performance.
• Excellent organizational, communication, and collaboration skills in a fast-paced, deadline-driven environment.
• Confident decision-maker with the ability to influence cross-functional partners.
• Advanced proficiency in line planning tools and Microsoft Excel; PLM experience a plus.