Merchandise Allocation Lead

We’re hiring an Allocation Lead to lead allocation and replenishment strategy across assigned categories, playing a key role in driving full-price sales, availability, and inventory efficiency across our retail channel.

In this role, you’ll move beyond execution into ownership, shaping allocation strategy, influencing in-season trade decisions, and acting as a trusted partner to Planning, Merchandising, Retail Operations, and Supply Chain. You’ll balance data-led decision making with commercial judgement to ensure inventory is positioned to meet customer demand while supporting Gymshark’s global growth ambitions.

• Own allocation and replenishment strategy for your categories, from launch through end of life.
• Lead initial allocation decisions by department, class, style, colour, and size across all retail locations.
• Define and apply store grading, size curves, and replenishment logic to maximise productivity and availability.
• Proactively manage inventory risk through inter-store transfers, intake phasing, and replenishment exits.
• Lead allocation strategy for new store openings, expansions, and key commercial moments.

• Own weekly trade reviews for your categories, providing clear insights, risks, and recommended actions.
• Partner with Planning on forecast re-phasing, inventory positioning, and OTB conversations.
• Identify missed demand and over-exposure early and drive corrective action.
• Ensure sustained availability of core and replenishment styles in line with sales trends.
• Influence markdown, promotional, and lifecycle decisions to protect margin and stock health.

• Act as a subject matter expert on allocation tools, data, and reporting.
• Ensure accuracy and integrity of allocation inputs across stock, sales, and store attributes.
• Drive continuous improvement of allocation processes, tools, and ways of working.
• Support testing, implementation, and adoption of new allocation and planning systems.
• Coach and support junior allocators, sharing best practice and raising overall team capability.

Important:
This is a hybrid role partially based in our New York City office. All candidates must be local or willing to relocate and must be authorized to work in the United States.

• Proven experience in allocation and replenishment within retail or omni-channel at a senior level.
• Strong commercial acumen with the ability to influence trade decisions.
• Advanced analytical skills with confidence working with large, complex datasets.
• Clear, confident communication with the ability to challenge and align stakeholders.
• Strong prioritization skills in a fast-paced, high-volume environment.
• Advanced Excel skills and strong aptitude for learning new systems.

• Experience owning allocation strategy for multiple categories or regions.
• Exposure to system implementation or tooling evolution.
• Experience coaching or mentoring junior team members.
• A passion for the gym and living an active lifestyle—because understanding the product starts with living it.

This role will be $71,000 – $75,000 per annum. The base pay offered is based on market, experience, and skills.

• Performance-based Bonus opportunity
• Competitive PTO
• Contributory 401(k)
• Gymshark Employee Discount & long service awards
• Funded multi-site fitness membership
• Enhanced Family Leave plans
• STD & LTD plans

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or a disability during our recruitment process, and all applicants will be considered fairly and equally.

We do not tolerate discrimination of any kind.

If you’d like to request a reasonable adjustment please email