Ecommerce Coordinator

Summary

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.

An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples ().

We are seeking a highly organized and detail-oriented Ecommerce Coordinator to join the Lacoste Digital team. This individual will support the end-to-end execution of product go-live and digital merchandising processes, ensuring that new products are launched accurately and on time across our e-commerce channels in the US and Canada. The Ecommerce Coordinator will also play a key role in supporting marketing efforts, product reporting, and overall site quality assurance.

This role will work cross-functionally to deliver a seamless and compelling online customer experience that supports seasonal product strategies and business objectives.

• Product Go-Live:
  Manage end-to-end product catalog setup utilizing Salesforce Commerce Cloud, ERP, and Product Information Management (PIM) systems, including product copy, imagery, categorization, and sorting attribution.
• Reporting:
  Track and communicate go-live status weekly, ensuring timely product launches in coordination with cross-functional teams.
• Site Quality Assurance:
  Conduct daily comprehensive audits to ensure accuracy of onsite copy, product attribution, navigation, and sort and filter options.
• Merchandising:
  Oversee catalog maintenance, category curation, and on-site storytelling. Identify storytelling opportunities based on the seasonal assortment and competitive landscape. Assist the E-Commerce Manager in conducting regular A/B tests to optimize conversion and customer experience.
• Digital Marketing:
  Provide product and linking needs for email and SMS marketing campaigns under the guidance of the E-commerce Manager, updating as needed based on business needs.
• Competitive Analysis:
  Conduct weekly competitive analysis for digital merchandising.