Manager, Shopper Marketing - Retail

Overview

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change.

Title: Manager, Shopper Marketing - Retail

Location: NYC

Travel Requirements: 40%-60% of the time

Job Type: Full Time | Exempt

Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

• Leads with a “Channel-First” Mindset
• Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.
• Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels.

• Exhibits Strong Business & Marketing Acumen
• Understands the commercial and brand impact of decisions at both state and channel levels.
• Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments.

• Uses data and consumer insights to guide decision-making
• Evaluates trade program performance and identifies growth opportunities with actionable strategies.
• Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus.

• Adept at Building Creative, Proactive Solutions
• Continuously seeks process and executional improvements while safeguarding brand integrity.
• Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries.
• Demonstrated ability to manage and own project budgets.
• Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives.
• Skilled in creating impactful sales and marketing materials for field teams and retail partners.
• Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs.
• Experience leading store activation and product education initiatives.
• Effective management of third-party agencies, with a focus on executional partners.

• MBA or advanced degree
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
• Route/key sales responsibility or store merchandising background

Compensation: $100,000 - $110,000 USD

• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.