Vice President of Retail

Apply for the Vice President of Retail role at KREWE
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KREWE is an independent, high‑fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals.

Our presence now spans brick‑and‑mortar boutiques, mobile retail concepts, a thriving e‑commerce platform, and distribution through premier independents and top national retailers.

• Serve as an executive leader and culture carrier, fostering a high‑performing, accountable, and guest‑centric team.
• Build and maintain a learning, development, and growth‑oriented environment to deliver exceptional guest experiences and measurable business results.
• Lead, mentor, and develop the retail organization to ensure alignment with KREWE’s brand vision, values, and performance standards.

• Define and own KREWE’s long‑term retail roadmap, including market prioritization, site selection, lease negotiations, and retail development execution.
• Analyze market trends, customer insights, and competitive dynamics to inform expansion priorities, location strategy, and ongoing store performance.
• Develop and execute sales and guest experience strategies that align with brand goals and financial targets.
• Partner with internal stakeholders and external partners (e.g., brokers, landlords, architects, designers, contractors) to deliver successful store openings and expansions.

• Set strategy and oversee P&L management to ensure stores deliver against KPIs, revenue, profitability, and operational excellence.
• Implement programs that drive foot traffic, conversion, ATV and repeat customers to optimize performance.
• Develop and monitor performance dashboards, KPIs, and reports to enable fast, data‑driven decisions that improve outcomes.
• Drive consistency in operations, compliance, policies, and guest experience across all retail touchpoints.

• Champion and continuously evolve the KREWE Guest Experience to set new standards of service.
• Ensure brand, visual, and experiential standards are consistently upheld across all stores.
• Strengthen community and customer engagement that drives brand loyalty.

• Partner with Marketing, Planning, Operations, and Digital to create a seamless omnichannel experience.
• Collaborate with Finance on budgeting, forecasting, and performance reporting to ensure disciplined, profitable growth.
• Partner with HR to recruit, train, and develop a best‑in‑class retail organization, reinforcing KREWE’s culture and values.

• 12+ years in luxury or specialty retail leadership, with 5+ years in an executive role.
• Proven track record scaling multi‑unit, multi‑market retail operations with P&L ownership.
• Experience developing and executing retail expansion strategies, including market prioritization, site selection, lease negotiations, and retail development.
• Strong track record of delivering profitable growth while maintaining brand integrity and guest experience excellence.
• Experience with omni‑channel environments and integrating physical + digital customer journeys.
• Sharp attention to detail with uncompromising visual and brand standards.
• Strong executive presence with the ability to collaborate cross‑functionally and influence at the senior leadership level.
• Experience with independent, design‑led brands strongly preferred.

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, AD&D, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(k) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an…