Senior Market Researcher

Join to apply for the Senior Market Researcher role at Scribd Inc.

At Scribd Inc. (pronounced ‘scribbed’), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas, and empower collective expertise through our four products:
Everand, Scribd, Slideshare, and Fable.

We support a culture where employees can be real and bold, where we debate, commit, and embrace plot twists. Every employee is empowered to take action as we prioritize the customer. We balance individual flexibility and community connections. With our flexible work benefit, Scribd Flex, employees and managers choose a daily work‑style that best suits their needs. We also prioritize intentional in‑person moments;

occasional in‑person attendance is required for all employees.

We hire for “GRIT”:
Goals, Results, Innovative ideas, and Team collaboration. We look for people who can set and achieve goals, produce results, bring innovative ideas, and influence the broader team positively.

We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position, identify growth opportunities, and understand evolving audience needs. This candidate will shape brand strategy with data‑backed recommendations across marketing, product development, and brand positioning.

• Design and execute brand health tracking studies to monitor brand performance over time.
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
• Collaborate with cross‑functional teams to translate insights into actionable strategies for brand growth.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
• Stay abreast of industry trends and advancements in market research tools and methodologies.

• Quantitative Methods:
  Solid background in conducting quantitative research (surveys, structured interviews, usage data analysis). Includes developing hypotheses, operationalizing variables, sampling, and applying appropriate statistical methods to analyze data (e.g., significance, weighting, data cleaning, regression, cluster/segmentation analysis, content analysis).
• Qualitative Methods:
  Experienced in focus groups, in‑depth interviews, ethnographic studies, and content analysis. Ability to interpret open‑ended data into actionable insights.
• Secondary Research:
  Skilled in performing literature reviews, industry reports analysis, and competitor benchmarking using databases like Statista, IBISWorld.
• SEO and Social Listening Tools:
  Familiarity with SEO tools (SEMrush, Ahrefs) and social listening platforms (Brandwatch, Mention) to gauge brand sentiment online.

• Competitive Analysis:
  Conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking.
• Trend Forecasting:
  Identify and interpret emerging trends using trend analysis tools or methodologies.
• Customer Segmentation & Personas:
  Develop detailed customer personas based on demographic, psychographic, and behavioral criteria.
• Insight Generation:
  Synthesize findings into clear, actionable insights that can inform brand strategies.

• Bachelor’s degree in Marketing, Business, Statistics, or related field;
  Master’s degree is a plus.
• 7+ years of experience in market research, brand analysis, or similar role, preferably in tech industry.
• Strong analytical skills with ability to interpret data and generate insightful conclusions.
• Excellent communication and presentation skills.
• Ability to work collaboratively in fast‑paced environment.
• Proactive, detail‑oriented, and capable of managing multiple projects simultaneously.

At Scribd, your base pay is part of your total compensation package and is determined within a range. The ranges are based on local cost benchmarks. In San Francisco, range is $122,500 to $191,000. Outside California in the…