Customer Insights & Market Research Strategy Manager; Digital Subscriptions

Overview

Location: New York, NY (Hybrid)

Duration: 6 months contract

• Client is looking for consultant who will play a pivotal role in shaping the future of paid products and services.

• You will help uncover subscriber motivations, behaviors, and unmet needs across the subscription portfolio.

• Your research and insights will directly influence strategies to acquire, engage, and retain subscribers, while supporting the mission to deliver premium entertainment experiences to millions of people worldwide.

• Lead end-to-end research projects (qualitative and quantitative) to uncover consumer insights that drive subscription growth strategies.

• Conduct advanced pricing research (e.g., Conjoint, Gabor-Granger methodologies) to inform subscription pricing and packaging strategies.

• Size Total Addressable Market (TAM), calibrate conjoint data, and deliver actionable business recommendations.

• Develop, design, and manage surveys (Value Proposition, Pricing, Messaging, Max Diff, etc.) to evaluate consumer needs and positioning effectiveness.

• Partner with cross-functional teams (Marketing, Product, Finance, Analytics) to translate insights into actionable strategies for subscriber acquisition and retention.

• Manage external research vendors, ensuring accountability, quality, and timely delivery of insights.

• Synthesize complex data into clear narratives and present strategic recommendations to senior leadership.

• Combine art and science by blending analytical rigor with creative storytelling to shape You Tube’s subscription strategy.

• 5+ years of experience in consumer insights, market research, or strategy roles within media, sports, or technology industries.

• Advanced expertise in quantitative research methods, including pricing research (Conjoint, Gabor-Granger), TAM sizing, and survey calibration.

• Experience conducting qualitative research (focus groups, in-depth interviews) to uncover deep consumer motivations.

• Proficiency in survey design and execution (Value Prop, Pricing, Messaging, Max Diff, etc.).

• Strong ability to process, analyze, and interpret complex datasets.

• Consulting experience at top-tier firms

• Consumer Insights

• Market Research

• TAM/SAM/SOM

• Bachelor’s degree in Economics, Mathematics, Sociology, Political Science, or related field (advanced degree preferred).

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit  ().

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.