Director, Individual Giving

Job Overview

The Director of Individual Giving leads and manages the Alliance’s individual giving, membership, community fundraising/crowdfunding, and direct response programs, with a focus on sustainable revenue growth and strong operational infrastructure. This role oversees multi‑channel direct response and digital campaigns, crowdfunding and peer‑to‑peer initiatives, membership benefits, data and analytics, budgets, and a robust calendar of cultivation and fundraising events. The Director guides the overall direction and strategy of membership and community fundraising, improving systems, implementing data‑driven and creative solutions, and enhancing Development operations across the department.

The Director also leads the commemorative giving program and collaborates closely with colleagues across the Alliance to expand giving opportunities and move prospects from broad‑based support into upgraded memberships and major gifts.

Reports to: Chief Advancement Officer;
Supervises:
Manager of Membership and Development Operations, Manager of Special Events;
Works closely with Major Gifts Officer and Communications + External Relations team. Supervises relationships with two external consultants: a direct response consultant and a database/gift entry specialist.

Full‑time

• Develop and execute overall strategy for membership, annual giving, community fundraising, and direct response in collaboration with the Chief Advancement Officer and the Communications + External Relations team
• Lead and manage the Alliance’s Membership Program, including revenue and expense tracking, with a focus on acquisition, retention, upgrades, and increasing the number and size of individual gifts from members and other donors
• Serve as the primary internal relationship manager for Prospect Partners mid‑level giving tier, in collaboration with the Major Gifts Officer
• Partner with the Major Gifts Officer to design and implement moves‑management strategies that move identified membership and community fundraising prospects into upgraded membership levels and major gift portfolios
• Partner with the Major Gifts Officer and Chief Advancement Officer on campaign reporting and strategy
• In collaboration with the Major Gifts Officer, conduct periodic prospect research assistance and collaboration on identification of high‑potential donors emerging from membership, crowdfunding, peer‑to‑peer campaigns, and other broad‑based efforts
• Serve as project lead and primary contact for the Membership and direct response consultants, creating and implementing multi‑channel (mail, email, digital, social, SMS, and on‑site) marketing strategies that meet and exceed acquisition, renewal, and upgrade goals
• Set the vision and strategy for all membership and individual giving campaigns, ensuring cohesive messaging and segmentation across direct mail, email, and digital channels, with execution support from the Manager of Membership and Development Operations and in collaboration with Communications + External Relations
• Develop and execute a strategy for the acquisition, renewal, and upgrading of both membership and non‑membership gifts, including monthly giving, crowdfunding, and peer‑to‑peer fundraising, with a focus on donor retention and lifetime value
• Design and oversee a robust stewardship and cultivation communications calendar for mid‑ to upper‑level members and community fundraisers, including impact reporting and personalized touchpoints
• Lead the planning and execution of engaging member and donor events in Prospect Park that deepen connection to the Alliance, in partnership with the Manager of Special Events and other events colleagues
• Together with the Manager of Membership and Development Operations, set the strategy for the Commemorative Giving Program, including the identification of new initiatives and products that expand its footprint and impact
• Work closely with the Manager of Membership and Development Operations to support community fundraising and crowdfunding initiatives, including ambassador programs, DIY fundraising, and…