Giving and Donor Retention Manager

Overview

NRDC is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our people helped write some of America's bedrock environmental laws, including the Clean Water Act and many of the implementing regulations.

Today, our team of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and the globe from our offices in Beijing;
Chicago;
New Delhi;
New York;
San Francisco;
Santa Monica; and Washington, D.C.

Position Summary

The Monthly Giving and Donor Retention Manager is responsible for developing, implementing, and managing strategies to grow, retain, and upgrade NRDC’s donor audience with a special focus on Monthly donors who are an increasingly important part of the Digital Advocacy and Fundraising Program’s annual revenue. This role will focus on building strong relationships with donors, ensuring they feel valued and engaged, and maximizing their long-term support for NRDC.This

is a full-time, two-year limited term role.

The position you are applying for is part of the bargaining unit represented by The Washington Baltimore News Guild (WBNG / The Newsguild-CWA Local 32035).

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the following essential functions:

• Develop and execute multi-channel campaigns and initiatives to acquire new monthly donors, including converting new donors as sustainers and upgrading existing one-time donors to monthly donors.
• Develop and execute multi-channel strategies to upgrade donor gift amounts, re-engage lapsed donors, and recover sustainers whose payment method has failed, etc.
• Make phone calls to donors to help them update their recurring payment information, thank them for their support at key moments, and more.
• Work closely with the Senior Digital Fundraising Manager to test and incorporate sustainer and donor retention strategies into fundraising efforts and planned campaigns.
• Develop and execute innovative strategies to cultivate and retain donors, including personalized communication, recognition programs, engagement activities, etc.
• Draft and edit copy, including for email, SMS, P2P, donation forms, telemarketing, and digital ads.
• Maintain accurate donor records, track donor interactions, and analyze data to identify trends and opportunities for growth.
• Work with the Director of Analytics to develop and generate regular reports on donor retention and monthly donor program performance.
• Work closely with the marketing, communications, and fundraising teams to ensure cohesive and effective donor engagement strategies.
• Work with the Digital Fundraising Operations Manager to oversee the budget for monthly donor activities, ensuring cost-effective use of resources.
• Coordinate with the Member Services team to respond to supporter emails and calls, and update member records in Salesforce.

The above list of duties is not comprehensive but generally demonstrates the types of matters under this position’s responsibility. Other duties may be assigned.

Minimum

Education & Experience:

• Bachelor’s degree in nonprofit management, marketing, communications, or a related field.
• Minimum 3 years of experience in donor management, digital fundraising, or a related role within a nonprofit organization.

Skills, Abilities, Competencies

• Experienced in digital fundraising, digital campaigns, and donor cultivation and engagement.
• Strong digital copy writing and editing skills.
• Proficiency in donor management software and CRM systems.
• Ability to analyze data and generate actionable insights.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills.
• Strong interpersonal skills, including ability to maintain strong professional relationships with a range of…