Sr. Manager, Media and Performance Marketing

Overview

The Media & Performance Marketing Manager is responsible for managing all bought media & marketing investments across offline & online channels, and the management of any agencies supporting this activity, for Givenchy in the Americas. The manager will support initiatives that drive the sales growth of the e-commerce business and overall omni-channel business strategy in North America, reporting directly to the Head of Communications & Marketing in the US.

The role is highly cross-functional, collaborating with US teams in the following departments: E-Commerce & Retail, Wholesale, Merchandising, and CRM.

Primary Function: Organization and execution of paid media & marketing activities in The Americas, in collaboration with HQ – including, but not limited to, seasonal print, out-of-home and digital campaigns. This person will support the development and execution of the brand’s full funnel approach to Marketing, executing upper funnel (Awareness) plans in addition to designing lower funnel efforts (Traffic & Conversion), specifically in Paid Search & Social – on 3rd Party + the brand’s Owned & Operated channels, to support our Retail & E-Commerce business.

Performance Marketing

• Create and implement US performance marketing strategy with key goal of driving traffic & revenue across boutiques and e-commerce site.
• Manage paid social, paid search, affiliate, and SEO channels
• Build, manage and optimize budget in line with e-commerce goals and ROI targets
• Perform forecasting exercises to inform budget allocation, and expected results against targets
• Fully manage performance marketing agency (Grason), providing targets, working together on strategy and pushing for efficiencies across channels
• Challenge status quo by proposing, testing and reporting on A/B tests across channels
• Focus performance marketing efforts around audiences – working closely with CRM to align on first party data usage
• Manage all billing & external vendors, reconciling invoices with finance
• Maintain in-house media contact database & editorial calendars

Paid/Brand Media

• Lead brand media strategy for US market across digital and offline channels, including OOH, print, third party digital media
• Plan and control budget and channel allocation based on business and market needs and seasonal priorities/campaigns
• Own brand media calendar, aligning with HQ campaigns and priorities, and liaising with key cross-functional teams to roll out overall regional strategy and cultural moments for US market
• Collaborate with corporate retail team to build and execute local media strategy across all channels
• Manage brand media agency (PML), collaborating on strategic budget allocation, channel mix, campaign media plans, optimization and campaign wrap reports

Other

• Work with wholesale team & e-concession team on co-op marketing strategy, feeding back and optimizing media plans and recommendations, assisting with wrap reports
• Liase with wholesale partners & wholesale team on both co-op and non co-op organic marketing support, ensuring alignment with global brand image guidelines for marketing and communications.
• Lead 360 strategy for the US region – aligning with all cross-functional US teams on customer touchpoints, aligning on asset requests and needs
• Drive innovation:
  Identify and implement new technology, platforms & partners for brand consideration all media channels, in collaboration with local Comms & HQ

Qualifications & Skills

• 7+ years related experience in performance marketing role with media planning background at a fashion brand, agency or marketing firm, ideally in an international context.
• Firm understanding of digital media landscape, and overall digital trends
• Strong understanding and experience managing paid search, social, display and affiliate
• Prior experience managing agency relationship
• Strong analytical mindset with ability to clearly communicate and present to top leadership
• Strong proficiency in Microsoft Office Suite;
  Excel and PowerPoint required
• Must be proficient in GA4, Google Ads, Meta & Tik Tok Business Manager, Rakuten platform
• Strong project management ability; managing communication, timelines,…