Influencer Marketing Manager

The Vita Coco Company is on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world -- Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasn’t getting enough credit in the U.S. Fast forward: we’re now a publicly traded company (NASDAQ: COCO).

As a Public Benefit Corporation and Certified B Corporation, we’re serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know…very tropical), with offices in London and Singapore.

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally.

The Vita Coco Company is hiring an Influencer Marketing Manager to lead and scale the brand’s creator marketing ecosystem. This role sits within the Content Team under Growth Marketing and is responsible for developing, executing, and optimizing Vita Coco’s influencer strategy across paid, earned, affiliate, and experiential channels.

This role owns the end-to-end creator ecosystem including influencer campaigns, ambassador programs, affiliate partnerships, and creator‑led brand activations. The Influencer Marketing Manager will play a key role in ensuring Vita Coco remains one of the most culturally relevant beverage brands across platforms like Tik Tok and Instagram by building high‑performing creator partnerships and delivering impactful social content at scale.

This role is based out of our New York City headquarters with a hybrid in‑office schedule.

• Own and lead Vita Coco’s influencer marketing strategy across campaigns, product launches, and brand initiatives
• Build and scale a creator ecosystem designed to drive large‑scale impressions, engagement, and cultural relevance
• Ensure influencer marketing efforts are aligned with broader brand marketing and growth objectives
• Identify new opportunities across paid partnerships, earned creator collaborations, affiliate programs, and experiential creator activations
• Continuously refine workflows, tools, and operational processes to scale the influencer program effectively

• Identify, source, and negotiate partnerships with creators across Tik Tok, Instagram, You Tube, and emerging platforms (Twitch, etc)
• Develop long‑term creator relationships and identify opportunities for ongoing partnerships with top‑performing talent
• Lead outreach and negotiations with influencers, agents, and talent managers
• Maintain strong creator relationships to ensure consistent brand advocacy and repeat collaborations
• Represent Vita Coco in external conversations with creators, talent managers, and agencies

• Lead influencer campaigns end to end including creator sourcing, briefing, contracting, execution, and performance tracking
• Integrate creators into key marketing moments including product launches, seasonal campaigns, and brand activations
• Oversee influencer participation in experiential events, pop ups, and live brand moments
• Manage content approvals and ensure influencer deliverables align with brand messaging and creative direction

• Manage and scale Vita Coco’s affiliate and product seeding ecosystem to drive organic creator advocacy
• Oversee the ambassador and college creator programs, including recruitment, onboarding, content guidance, and performance tracking
• Identify new creators and emerging talent to continuously expand the brand’s creator network
• Ensure affiliate infrastructure and creator partnerships are optimized for growth and performance

• Own day‑to‑day management of influencer marketing platforms…