Vice President, Brand Strategy Director

Company description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Publicis CoLab is where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life. Strategy is a multi-disciplinary team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people.

The strategy team at CoLab is responsible for unearthing consumer insights and evaluating digital behaviors to create competitive advantage for our clients. This can be a deep look into a single behavior or a broader look that identifies and evaluates all of the opportunities available to make sound business and marketing decisions.

Both planning and analytics are essential aspects of our work. Logical thinking that breaks problem solving into a discrete, clear flow is critical to providing credible and persuasive recommendations to our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables.

In general, to succeed in Strategy, you demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed.

The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren’t linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms. Sound like you?

Read on.

As a VP, Brand Strategy Director your comprehensive media, and marketing expertise will be essential to providing strategic thought leadership on key client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to solve clients’ business challenges most effectively through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

• Developing strong client relationships, from day-to-day clients to senior leadership, as a key strategic and business partner
• Leading the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
• Crafting strategic recommendations based on detailed knowledge of client objectives, challenges, threats, opportunities, and competition.
• Bringing experience from other brands and therapeutic areas to illuminate or support new strategies and solutions
• Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey

This pivotal role requires a depth of expertise (7-10 years of relevant experience, with an advanced degree preferred), including a track record of impactful work experience…