Growth Marketing Manager – Retention & Creator Partnerships

Bodily is hiring a Growth Marketing Manager to own and scale retention growth across lifecycle marketing and creator partnerships.

This role sits at the center of our revenue engine. You’ll run the channels that drive repeat purchase and customer lifetime value—email, SMS, affiliates, and performance creators—and work closely with paid media to improve conversion across the funnel.

This is a hands-on operator role
. You will design lifecycle strategy, build campaigns and flows, run experiments, and measure results in revenue.

If you like owning meaningful channels, testing ideas quickly, and seeing your work directly move the business, this role offers unusual ownership and visibility.

Before You Apply This role is best suited for candidates who:

• Have owned lifecycle or retention marketing for a DTC consumer brand
• Have hands‑on experience running email/SMS marketing programs (Klaviyo strongly preferred)
• Have experience working with physical consumer products, not SaaS or B2B marketing

If your experience is primarily brand marketing, social media management, or agency account management
, this role likely will not be the right fit.

About Bodily Bodily is a modern resource for women’s bodies and health—evidence-based, design‑led, and built for real life.

We develop research‑backed products and provide expert‑informed guidance for postpartum recovery, breastfeeding, pregnancy, and pregnancy loss: the common yet profoundly underserved transitions that women have historically navigated without nearly enough support.

Our founder pivoted from a career in private equity and CFO leadership roles after experiencing firsthand how unprepared she was for postpartum recovery and how inadequate the available resources and products were. Bodily was built to change that.

Today we are a venture‑backed consumer health company with a growing product line developed in partnership with OB‑GYNs, midwives, and IBCLC lactation consultants. Our products are sold direct‑to‑consumer and at national retailers including Target.

We believe women deserve better: better information, better products, and a world that actually understands what their bodies go through.

What You’ll Own
Retention Growth (Email & SMS) Own our lifecycle marketing program end‑to‑end.

You will design, build, and optimize lifecycle programs that increase repeat purchase and customer lifetime value.

Responsibilities include:

• Building and optimizing lifecycle flows (welcome, post‑purchase, replenishment, winback, and sunset)
• Segmenting customers and running structured experiments to improve conversion and retention
• Planning and executing lifecycle campaigns aligned with promotions, product launches, and retail moments
• Measuring lifecycle performance through revenue, repeat purchase rate, and customer LTV
• Klaviyo experience is strongly preferred

Creator & Affiliate Revenue Channels Own and scale performance‑driven creator and affiliate partnerships.

You will focus on creators and partners that generate measurable revenue—not awareness alone.

Responsibilities include:

• Recruiting and managing performance creators and affiliate partners
• Structuring commission programs and evaluating partner ROI
• Managing programs through platforms like Shop My and Awin
• Securing whitelisting rights and feeding high‑performing creative into paid channels

Success in this channel is measured in profitable revenue.

Growth Experimentation & Funnel Optimization Work closely with paid media partners and marketing leadership to improve performance across the funnel.

You will:

• Analyze funnel performance across acquisition and retention channels
• Provide creative and conversion insights to improve paid media performance
• Use tools like Triple Whale and marketing dashboards to evaluate channel performance
• Run structured experiments that increase conversion and repeat purchase

Requirements
Must Haves

• 5 years in growth, retention, or lifecycle marketing
• Experience at a DTC consumer brand selling physical products
• Hands‑on ownership of lifecycle marketing programs (email/SMS)
• Experience building and optimizing lifecycle flows and segmentation
• Strong understanding of CAC, LTV, and ecommerce funnel dynamics
• Experience running…