Brand Manager

The First Batch wineries (District Winery, Brooklyn Winery, Chicago Winery) create magic for our guests everyday, whether that’s bringing a dream wedding to life, creating a new delicious food dish from our wine, or letting people discover a new passion on one of our winery tours. We do this while maintaining an approachable, warm, inclusive, down-to‑earth attitude that reflects our passion to bring traditional winemaking into urban centers so people don’t feel they have to travel to experience the magic of winemaking.

We are searching for team members who are committed to working as hospitality professionals. People who deeply care about creating a friendly, warm experience for our guests. People who live and breathe passion for food, wine and events. People that love to learn, share, and tell others about their stories and adventures.

This position will be primarily responsible for overseeing initiatives in each of our markets (Washington DC, Brooklyn NY, and Chicago IL) and spearheading the day to day functional work for each unit under the guidance of the Director of Marketing. This will include lining up local advertising partners and vendors, developing and overseeing experiential marketing events on site, and running digital ads for our offerings, amongst other things.

They must be an excellent project manager, able to feed into a yearly marketing plan, and initiate and oversee execution of the marketing calendar in a timely manner. They will have a significant role in creating the structures and ways of working for the First Batch marketing team. They will work as close partners both with the members of their team, as well as the Ops, Sales, Events, and Culinary teams in the units.

• Assist in building the one year plan, and the end of year report.
• Create a monthly report that recaps all marketing initiatives taken within their months, as well as the results and areas of opportunity. Include ongoing initiatives with updates to results.
• Review Event Funnel Performance Dashboards weekly.

• Ensure standard operating procedures are written and maintained for all rote tasks.
• Manage yearly calendar and ensure work is kicked off with appropriate lead time for all parties.
• Ensure agreed upon filing system on Google Drive is maintained and regularly audited.
• Create workbacks and project briefs for new initiatives and campaigns. Utilize project management tools to do so.
• Support with content capture on site when needed for initiatives or marketing events.

• Execution of marketing strategy to support the tasting room, and private event and wedding sales.
• Management of advertising partners and vendors.
• Manage location-specific channels including website, paid listings, etc.
• Email marketing campaign development, execution, and maintenance of databases.
• PR outreach, oversight, and reporting.
• Creation of design briefs for collateral and content needs.
• Collaboration with the property team to market all holiday anchored and programmatic experiential onsite offerings and events.
• Serve as the primary point of contact for all partnerships, sponsor ships and donation requests.
• Ensure all advertising channels and initiatives are in service of company objectives and include thoughtful strategic thinking in order to support those objectives.
• Create and maintain performance of paid digital advertisements on platforms like Google, Meta, Reddit, and Bing, meeting monthly conversion goals.
• Analyze results using Google Analytics and internal reporting tools built in Google Sheets.

• 5+ years of experience as a marketing manager or equivalent with demonstrated experience in paid digital marketing
• Google Analytics and Google Ads certified
• Experience supporting a multi-faceted business model that includes multiple verticals
• Wine and hospitality experience desired but not required
• Excellent project management skills with demonstrated ability to multitask and prioritize
• Proven ability to collaborate with other departments and levels within the organization and lead location marketing strategy meetings
• Experience managing email marketing
• Intermediate ability…