Director, Product Marketing

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks?

You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Clickhere to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live.

We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.

As Bombas continues to grow, market saturation and an increasingly large, diverse assortment require us to create clear whitespace between products. We are looking for a Director, Product Marketing to be the ultimate champion of desirability generation and positioning for every single product we make.

This role is uniquely responsible for the customer lens and how we will create demand around products. You will own the external positioning of all developed products, leaning into unique market placement, brand voice, and customer relevance to dictate how we name, describe, and sell.

• Desirability Generation & Selling Strategies (40%)
  • The Core KPI: Create cohesive selling strategies and defined "angles of selling" for every single product that Bombas brings to market.
  • Ensure clear lines of interest and distinct desirability between items, preventing cannibalization and creating necessary whitespace in a growing assortment.
  • Establish the positioning frameworks that will directly guide how wholesale pitches the product, how our retail team and store associates talk about it, and how marketing presents it across search, influencers, affiliates, and PR.
• Oversee and manage the Copy Team, acting as a steward for our brand voice in all outward communications.
• Serve as the final decision‑maker for how a product is presented, not just from a language and copy perspective across site, packaging, and marketing.
• Build Copy as a foundational product expertise center at Bombas, pushing the team to develop as positioning leaders who deliver inspiring, conversion‑driven copy and original creative ideas.
• GTM Integration & Product Development (15%)
  • Proactively engage with product and merch teams from the very beginning. You will be in the room when products are being developed, bringing the vital customer lens upstream to answer:
    How will we make people want this?
  • Infuse customer relevance, seasonality, and brand narrative into the GTM (Go‑To‑Market) process to support the development of seasonal wrappers and launch momentum.
• Take a step back from individual SKUs to define and refine seasonal and long‑term positioning for overarching categories: indoor footwear, outdoor footwear, compression, sport, occasion, and intimates.
• Analyze the competitive peer set for each category and develop positioning lenses that allow these sub‑categories…