Senior Director, Brand Marketing

For 30 years, Per Scholas has been on a mission to drive mobility and opportunity in the ever-advancing technology landscape by unlocking the untapped potential of individuals, uplifting communities, and meeting the needs of employers through rigorous tech training. By teaming up with dynamic employer partners, ranging from Fortune 500 companies to innovative startups, we're forging inclusive tech talent pipelines, fulfilling an ever-increasing need for skilled talent.

With national remote training and campuses in 20+ cities and counting, Per Scholas offers no-cost training programs in the most sought-after tech skills, spanning Cloud, Cybersecurity, Data Engineering, IT Support, Software Engineering, and more. To date, 30,000+ individuals have been trained through Per Scholas, propelling their professional trajectories into high-growth tech careers with salaries three times higher than their pre-training earnings.

Learn more by visiting Per Scholas.org and follow us on Linked In, X, Facebook, Instagram, and You Tube.

Per Scholas preferred hires reside within the following states
: AZ, CA, CO, FL, GA, IL, IN, KS, MD, MA, MI, MO, NC, NJ, NY, OH, PA, TX, WA

POSITION TITLE:

Senior Director, Brand Marketing

REPORT TO:
Chief Marketing Officer

OFFICE: REMOTE

The Senior Director, Brand Marketing is a senior leader responsible for advancing, protecting, and evolving the Per Scholas brand across all channels and stakeholder touchpoints. This role leads enterprise brand strategy, governance, creative direction, and integrated brand campaigns that strengthen market positioning and support organizational growth.

Reporting to the Chief Marketing Officer, the Senior Director partners closely with Strategic Communications, Events, and Stakeholder Marketing to ensure a clear, consistent, and compelling brand presence across the organization.

The ideal candidate brings deep expertise in brand evolution, creative leadership, and change management, with experience leading complex, enterprise-wide brand initiatives in mission-driven environments.

• Lead the evolution of Per Scholas’ brand strategy, positioning, architecture, and value proposition
• Establish and uphold brand governance standards and guidelines
• Define and steward core enterprise messaging, including approved “hero” statistics and key data points
• Lead brand research and measurement initiatives to track awareness, perception, and brand health, translating insights into strategic action
• Ensure consistent brand expression across all national and local (Campus) marketing efforts
• Drive enterprise-wide brand education and adoption
• Lead the procurement, implementation, and ongoing management of a digital asset management (DAM) system to enable scalable access to brand assets across national and local teams.

• Serve as the primary brand partner to Campus teams and the central entry point for brand-related requests
• Develop scalable toolkits, templates, and self-service resources to support strong local execution
• Provide access to approved vendors and brand systems
• Prioritize requests and determine when custom brand support is warranted
• Partner with Events and Strategic Communications to elevate high-impact campus opportunities, particularly in media visibility and experiential brand design

• Develop and lead integrated brand campaigns aligned to enterprise priorities
• Translate strategy into compelling creative concepts and storytelling frameworks
• Ensure strong brand alignment across stakeholder campaigns and activations
• Set the enterprise social media strategy and define the role of social in advancing brand awareness and reputation
• Establish content pillars, voice, and platform strategy
• Align social planning with executive visibility, campaigns, and key organizational moments

• Provide strategic oversight across content, design, video, print, and digital assets
• Manage creative agencies and production partners

• Partner with Strategic Communications to ensure executive visibility, internal communications, and external reputation…