Senior Manager, Heat & Energy; Hybrid

Overview

This hybrid position will be located at our Corporate Office in NYC. Expectations for hybrid in‑office schedule are three days a week, typically Tuesday, Wednesday, and Thursday. Due to the nature of the role, additional ability and willingness to travel and work some nights and weekends for work events is required based on business needs. Foot Locker is hiring a Brand Energy, Senior Marketing Manager to join our team!

This role is a key leader within the Marketing organization responsible for driving Foot Locker’s most culturally resonant brand moments. It brings strategic direction, creative leadership, and operational rigor to Brand Energy programs that elevate the brand within sneaker culture. As a senior member of the Marketing team, this leader owns cross‑functional alignment, program strategy, and performance, while developing talent and guiding the execution of large‑scale, high‑visibility initiatives.

(The internal title for this role is Senior Manager, Heat & Energy.)

Foot Locker Corporate Office - NY

1 Penn Plaza, Suite 3200

New York, NY 10119

Strategic Leadership & Executional Excellence

• Partner with the Director of Heat & Energy to define and drive the strategic roadmap for Heat & Energy initiatives across the Marketing organization.
• Lead end‑to‑end cross‑functional alignment with merchandising, brand creative, social, digital, retail, and integrated marketing teams to ensure cohesive, high‑impact execution.
• Establish clear operational workflows, set program milestones, and manage cross‑functional accountability to ensure flawless delivery of initiatives.
• Identify risks, anticipate needs, and proactively remove barriers to keep programs on track and to quality standards.

Program Strategy, Ideation & Performance

• Apply deep understanding of sneaker culture, product relevance, consumer insights, and marketplace trends to develop strong, strategic briefs.
• Shape storytelling frameworks that uphold and elevate the Foot Locker brand voice across all campaign and program touchpoints.
• Develop and monitor KPIs tied to engagement, reach, cultural resonance, and commercial impact; convert learnings into clear insights and future recommendations.
• Ensure Heat & Energy programs ladder up to broader Marketing and brand objectives, reinforcing long‑term brand heat and community connection.

Leadership, Talent Development & External Partnership Management

• Lead, coach, and develop a line manager responsible for program execution, fostering skill growth, accountability, and a culture of creativity.
• Build strong internal relationships across Marketing and key partners to ensure alignment, communication, and shared vision.
• Manage creators, influencers, agency partners, and external collaborators to increase creative capacity and scale production across Energy moments.
• Champion cross‑functional partnership and serve as a senior point of contact for Energy‑related initiatives within the Marketing team.

Success in This Role Looks Like

• Delivery of culturally meaningful programs that drive earned media, brand heat, and community connection.
• Strong leadership presence and cross‑functional influence within the Marketing organization.
• Elevated team capability, growth, and development.
• Measurable, data‑backed impact on brand awareness, cultural relevance, engagement, and commercial outcomes.
• Strong strategic thinking paired with operational excellence and a consistent ability to execute high‑visibility, high‑impact moments.

• Relevant Bachelor’s degree preferred
• 7+ years of progressive experience in brand marketing, cultural marketing, lifestyle marketing, or integrated marketing roles, preferably within footwear, streetwear, sports, or youth culture industries.
• Demonstrated experience creating and executing culturally resonant, earned‑media‑worthy programs within a brand or agency environment.
• Strong understanding of sneaker culture, creators, influencers, and community trends
  , with the ability to translate insights into actionable program strategies.
• Proven ability to lead cross‑functional teams and drive alignment across merchandising, creative, digital, and retail partners.
• Exceptional project…