Manager, Paid Social

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high‑performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open -We value diverse perspectives and new ways of working.

Driven -We are ambitious, rigorous, self‑disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

The Manager, Paid Social is the day-to-day steward of social media campaign development and activation. This person will work closely with the brand experience and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. The Manager is responsible for day-to‑day management of a team of Analysts/Sr. Analysts including both project management to ensure timely delivery of all tasks and career development.

This position is both strategic and tactical in scope and requires the ability to apply detailed paid social knowledge to actionable insights and recommendations. This person will assist the Associate Media Director and Director in driving strategic paid social expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

• Drive new client onboarding
  , establishing clear objectives, success metrics, and workflows to set the partnership up for long‑term success.
• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post‑buy recaps.
• Assist in training, mentoring, and developing team members.
• Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations and future strategy development.
• Adopt established account management standards and enhance campaign best practices.
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
• Champion and facilitate communication and collaboration within the team and the agency.
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance.
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies.
• Advocate the value of social media and help educate clients, partners and internal teams on the latest…