VP, Property Performance Marketing

About Elevate

Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance.

In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360‑degree view of their customers, underpinning intelligent decision‑making on marketing spend, growth strategy, and more.

Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, Linked In, and Instagram.

Elevate is seeking a Vice President of Property Performance Marketing to lead the development and execution of fan-facing campaigns and programs that drive ticket, hospitality, and experience sales across sports, entertainment and cultural events and properties.

The Vice President will be responsible for carrying out a fully integrated revenue‑driven and customer acquisition focused campaigns, ensuring that all marketing activations and consumer touchpoints align with that vision. This requires strong operational discipline, revenue‑driven strategy, creative collaboration, and a sharp eye for brand consistency.

You’ll oversee customer acquisition strategy via Elevate’s owned assets and partner assets included as part of an Experiences partnership or sponsorship with a property. In addition, you’ll lead paid media strategy across search, social, and programmatic channels – partnering with Elevate’s internal performance marketing agency to execute – while managing full‑funnel marketing campaigns that drive measurable business results.

The ideal candidate will be a forward‑thinking, results‑driven leader who combines deep technical expertise in performance marketing with strategic vision. You’ll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to Elevate property partners. This role requires someone who can balance day‑to‑day tactical excellence with long‑term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency.

• Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing, informed by customer research, competitive insights, and analytics
• Lead strategy development and execution across paid search (Google), paid social (Meta, Tik Tok), and programmatic channels
• Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects
• Drive e‑commerce revenues while also leveraging web and social platforms to generate new customer and sales leads
• Manage and optimize full‑funnel campaigns to achieve aggressive growth targets
• Develop and implement innovative testing frameworks to continuously improve media performance
• Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders
• Collaborate with Elevate property partners to develop multi‑channel approach & GTM strategies to generate 1st‑party data & grow Elevate CRM database
• Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention
• Implement processes for data flow automation to optimize lead scoring and routing for the sales and the CRM…