Public Relations Manager

Responsibilities

• 1. Collaborate with global teams to develop and implement overseas communication strategies.
• 2. Lead/assist in the full execution of global PR campaigns, including product launches, industry events (e.g., trade shows, press conferences), and cross-channel promotions, ensuring alignment with brand objectives.
• 3. Create, optimize, and maintain market-specific communication materials (e.g., product manuals, press releases, social media content, Q&A documents, event collateral), ensuring consistency in brand tone and style.
• 4. Build and maintain strong relationships with U.S.
  
  -based media (technology, lifestyle, industry outlets), key opinion leaders (KOLs), international organizations, and academic institutions to expand communication channels and secure high-impact coverage.
• 5. Collaborate closely with brand marketing, product, and sales teams to synchronize PR initiatives with product launches and marketing campaigns, ensuring seamless strategy execution and measurable outcomes.

• 1. 3-5+ years of experience in public relations, communications, or marketing targeting the U.S. market; candidates with a background in consumer electronics or technology industries are preferred.
• 2. Established relationships with key U.S. tech/consumer media outlets, journalists, opinion leaders, and industry publications.
• 3. Proficiency in written and spoken English, with the ability to craft compelling press releases, feature stories, and digital content tailored to diverse audiences.
• 4. Exceptional organizational skills with the ability to efficiently manage multiple tasks and collaborate across departments.