CRM Manager

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers.

Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential taste makers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

If this sounds like the right environment for you we invite you to apply below.

As our business grows, we are seeking a CRM Manager who will be responsible for developing Email & SMS strategies that drive acquisition, retention, personalization, loyalty, and long-term relationships with the eCommerce, Retail & Special events KREWE customers. This person will play a crucial role in maintaining and optimizing our global CRM, ensuring effective communication to all D2C KREWE customers and subscribers.

This role is based in our New York Headquarters 5 days a week.

• Own Email & SMS/MMS campaign calendar planning & workflow for eComm, retail & special events.
• Own development of advanced marketing automation, subscriber journeys and triggered communications, increase engagement, improve marketing efficiency, and increase customer lifetime value.
• Curate campaign context, content and call-to-actions with clear and concise copy and design briefs. Collaborate with Creative team to create engaging communications based on best practices, engagement data and testing.
• Responsible for end-to-end execution of all campaigns, flows & transactional emails directly in Klaviyo and Attentive programs.
• Responsible for developing effective segmentation strategies to deliver engaging, relevant communications to KREWE customers and subscribers.
• Full administration over the KREWE CRM Systems, ensuring accurate and up-to-date customer database information that follows best practices for data entry, data quality, and data privacy.
• Collaborate with performance marketing teams including eCommerce, Paid Media, Retail, & Events to develop CRM strategies that align with business goals per channel.
• Monitor campaign, flow and transactional Email/SMS performance and use data-driven insights to optimize future campaigns.
• Innovate, design, test and execute subscriber growth campaigns across all digital touch points (paid and unpaid) in order to drive a healthy acquisition strategy
• Ideate loyalty and retention touch-points and/or programs to enhance customer LTV for an omni-channel experience
• Create regular reports (weekly, monthly, annually) and dashboards to track email and SMS KPIs and deliver actionable insights to peers and management.

• 3-5 years proven experience in CRM management, marketing automation, Email/SMS or a related role within a D2C omni-channel vertical.
• Bachelor’s Degree in Marketing, Business or related field required.
• Candidate must have a proven track record in digital project management and ability to engage and manage needs from senior stakeholders.
• Strong organization and presentation skills for briefing creative teams with a particular aptitude for synthesizing complex…