Performance Marketing Director

Performance Marketing Director

AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences.

Our client roster includes Broadway’s biggest shows
, world-renowned institutions like The Metropolitan Museum of Art
, vibrant attractions such as The New York Botanical Garden
, and dynamic sports organizations like the Harlem Globetrotters
. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections.

AKA NYC is looking for a Performance Marketing Director to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to the Head of Paid Media, the Performance Marketing Director is a full-time position that is based in New York City.

• Act as the lead performance marketing advisor for key clients, translating their goals into actionable, measurable media strategies.
• Lead performance media strategy and execution across key client accounts, with deep expertise in Search, Paid Social, Programmatic, and CRM channels.
• Oversee campaign planning, buying, and optimization to ensure efficient, data-driven, and results-oriented execution.
• Develop data-informed media strategies that align with client goals and deliver on key performance metrics.
• Oversee testing initiatives across creative, targeting, and bidding to drive continuous improvement.
• Identify new opportunities for innovation, platform adoption, and emerging media channels.
• Collaborate with creative, strategy, and account teams to deliver cohesive, high-impact campaigns.
• Maintain a deep understanding of client industries, audiences, and competitive landscapes to proactively identify opportunities for performance growth.
• Present results and recommendations clearly and confidently, focusing on insights, efficiency, and measurable business impact.

• 6 - 8years of experience in performance or digital marketing, ideally within an agency setting.
• Proven track record managing campaigns across Google Ads, Meta, Tik Tok, Linked In, DV360, and The Trade Desk.
• Deep understanding of key performance metrics (CPA, ROAS, CTR, CVR, etc.) and optimization levers.
• Strong analytical mindset and comfort using tools like Google Analytics, Looker, or Tableau.
• Exceptional communication skills and able to present strategy and performance clearly and confidently.
• Strategic thinker who thrives on connecting data insights with creative storytelling.
• Highly organized multitasker who can manage competing priorities in a fast-paced environment.
• Collaborative, proactive, and passionate about culture, live experiences, and audience engagement.
• Experience leading client relationships and influencing decision-makers with data-backed recommendations.

The salary range for this position in New York, NY is $120,000 to $140,000 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and years of experience. A discretionary bonus may be provided as part of the total compensation package.

AKA also offers a comprehensive benefits package designed to support your well-being, growth, and balance, including:

• Comprehensive healthcare & dental
  – 100% employer-paid for employees
• Generous PTO policy
  , plus½-day Summer Fridays
  to make the most of sunny days
• Hybrid work model
  – a balance of in-office collaboration (minimum three days per week) and flexibility
• Continuous growth & learning
  – annual Training & Development fund to sharpen your skills
• Financial wellness perks
  – student loan repayment or tuition assistance based on tenure
• Paid parental leave
  – up to 12 weeks to support…