Senior Manager, Programmatic Media

We are looking for a Senior Manager, Programmatic Media to help grow our programmatic media practice. This is a hands-on and strategic role for an experienced professional with 6 years of programmatic buying experience, including deep knowledge of Connected TV (CTV). The ideal candidate will oversee platform partnerships, manage high-impact programmatic campaigns, and play a key role in new business growth and team development.

This role reports into the VP of Digital Media.

• Serve as the agency’s point of contact for all programmatic media initiatives, including CTV, display, audio, and DOOH.
• Oversee and maintain relationships with major DSP partners (e.g., The Trade Desk, Amazon DSP, Simpli.fi) to ensure the agency is leveraging best practices, betas, and technology advancements.
• Manage relationships with supply-side partners (SSPs), content providers, streaming apps, and network partners to optimize inventory quality and pricing.

• Oversee campaign strategy, setup, and optimization to meet client performance goals and KPIs, with support from junior team members.
• Provide analytical insights and actionable recommendations based on campaign data with ability to communicate them clearly to clients.

• Responsible for the programmatic response for RFPs and new business opportunities, including strategy, pricing, and presentation support.

• Develop internal training programs to upskill the media team on programmatic platforms, CTV strategies, and best practices.
• Evaluate emerging programmatic technologies and data solutions to drive innovation and performance.
• Collaborate with leadership to develop programmatic case studies and agency thought leadership materials.
• If desired, this role offers the opportunity to cross-train in other digital channels such as Search, Meta, Tik Tok, and emerging social platforms, expanding your strategic influence across the full digital media mix.

• 6 years of programmatic media experience within an agency or in-house marketing team
• Proven expertise in CTV buying and programmatic media strategy with deep hands-on experience with DSPs (The Trade Desk, Amazon DSP, and/or Simpli.fi preferred).
• Strong understanding of supply path optimization, audience targeting, and data strategy.
• Skilled in campaign performance analysis, optimization, and reporting.
• Excellent communication and presentation skills; able to translate complex data into clear insights.
• Strong organizational skills with the ability to juggle multiple clients and priorities.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.