Brand Manager, Jameson

Overview

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, The Glenlivet Gin, and Skrewball whiskey, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York, is $ to $. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

The Brand Manager will be responsible for supporting strategic and brand plan development/ implementation and innovation launch plan development and monitoring for Jameson. He/she will exhibit a general manager mindset and will be responsible for leading breakthrough projects that will aim to achieve two critical goals; a) build brand equity and, b) drive brand performance through long term profitable growth.

This exciting role requires a dynamic and highly organized Brand Manager who has strong marketing experience including strong commercial acumen and analytical skills, the ability to manage multiple work streams independently, is consumer centric and can balance thinking strategically with the key execution priorities on the business, including but not limited to the following:

• Act as day-to-day general manager; develop brand Annual Operating Plan and Consumer Engagement Platform;
  Manage brand P&L, drive A&P spend guidelines.
• Support Brand Director and Senior Brand Manager in collaboration with the Content Hub to build brand content and communications. Own development of below the line on and off premise programming and asset creation, ensuring a cohesive through the line approach.
• Support the development of national programs/strategies with flexibility and local adaptation in mind; work with Innovation Hub on supporting brand innovation plans; deliver brand digital strategy/media engagement plans.
• Develop and execute culturally relevant strategies that resonate with diverse consumer segments, in partnership with the Cultural and Inclusive marketing team.
• Lead CRM, social media, and digital content strategies to drive consumer engagement and loyalty on relevant programs. Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions.
• Lead projects and maintain project timelines, status trackers, and process documentation to ensure on time and flawless execution
• Support the development and execution of sports-related brand partnerships, programming, and activations, including integration with broader campaign platforms.

• Education:
  
  Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable.
• Experience / Background: 5+ years of business experience, with experience in a senior level role in CPG, media agency or advertiser and working on the customer side.
• The ideal candidate will bring a balance of strategic thinking and operational rigor, with the ability to lead sports marketing initiatives, multicultural strategies, and digital consumer engagement programs. Experience managing culturally iconic brands preferred.
• Proven experience in project management and experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners.
• Previous experience developing brand strategies grounded in insights and analytics. Showcases an entrepreneurial mindset.
• Must possess strong analytical skills to translate data into actionable insights and compelling stories across key business priorities. Managing financials and business performance including budget management.
• Ideal candidate will have previous experience developing and executing digital engagement strategies (CRM, social media, etc.) and sports marketing or sponsorship experience preferable.
• This position may travel up to 25% of the time.

When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling…