Director, Paid Media

January Digital is the Marketing Leadership Company that solves business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full-funnel media planning, execution, and optimization, while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported by a strong foundation of data and actionable insights that ensure our clients are as successful as possible.

Team January Digital is looking to fill a Director role for our agency team. This role requires deep past experience across the digital media landscape, with hands‑on experience in multiple channels. You will be the key leader in the strategic development of your client(s) digital media strategy and how it relates to their business objectives. The role includes driving industry thought leadership, serving as the main strategic lead with clients to inform strategic goals, and overseeing and managing a team to deliver on agency functions.

• Devise the vision to achieve client’s strategic objectives through meaningful thought leadership.
• Develop a deep understanding of each client’s business and leverage data to deliver consistent results and guide growth opportunities.
• Build trust with clients by developing a standard of excellence around performance and brand marketing focused on predictable, data‑correlated plans to meet business goals.
• Demonstrate thought leadership by identifying key industry changes & evolutions and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively.
• Drive account strategic success through development and management of short‑ and long‑term goals, client growth opportunities, and oversight of complex deliverables including quarterly business reviews and annual multi‑channel budget planning.
• Lead management of client communication needs across the team and strive to exceed client service expectations.
• Direct team operations to ensure successful delivery of media through development of effective cross‑channel marketing plans, flawless campaign management, and data analysis with intent to provide data‑led strategic recommendations.
• Lead a team of employees to positive outcomes by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
• Lead strategic client relationship development and identify opportunities to achieve business growth.
• Collaborate with senior leadership to problem‑solve company challenges and drive the achievement of company growth goals.
• Produce strategies that deliver interoperability across online and offline channels where possible to meet measurement needs that reflect the omnichannel nature of the consumer journey. (through collaboration with internal analytics team and external partners)
• Proactively work together across teams internally to drive agency development with new business opportunities.
• Travel Requirements:
  This role requires up to 25% travel. Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

• 9+ years’ experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video.
• 4+ years’ experience managing multi‑layered teams.
• Prior experience as a Brand Strategist or Brand Planner.
• Proven ability to produce innovative multi‑channel media plans and go‑to‑market strategies for complex clients – strong strategic thinker who translates quantitative and qualitative data and insights into innovative marketing strategies.
• Understanding and demonstrated experience of performance media principles – driving positive ROAS, maximizing lead generation and marketing subscription‑based programs through the full marketing funnel and across marketing channels.
• Analytically minded – not afraid to dig in to troubleshoot issues and always thinking about ways to improve to drive retention of clients.
• Strong project management skills with ability to prioritize and manage multiple initiatives simultaneously to…