Content Creator, Social Media Marketing

Role Overview

We are seeking a Content Creator to shape and lead our social media across all platforms, including Instagram, Tik Tok, Facebook, Pinterest, You Tube, and emerging channels. This role will execute a cohesive brand presence that elevates the brand’s luxury image, builds loyal communities, engages new audiences, and drives measurable business impact. This individual will be a brand storyteller, content creator, community builder, and digital innovator.

They must be comfortable behind the camera as a director and in front of the camera as an on-screen personality when needed for brand storytelling, product features, tutorials, and social moments.

• Execute the social media strategy to grow brand awareness, engagement, and conversion across all channels.
• Build and protect a clear, consistent, luxury brand image and tone suited to each platform’s audience.
• Create annual, monthly, and weekly content calendars aligned with product launches, campaigns, PR, retail, and sales cycles.
• Lead the planning and execution of go-to-market social campaigns in partnership with Marketing, Product, PR, and Sales.

• Own conception, scripting, filming, editing, and publishing of high-quality content that reflects the brand’s luxury positioning.
• Serve as an on-screen personality when beneficial to storytelling (e.g., styling tips, behind-the-scenes, educational content, product showcases).
• Direct and produce content with internal talent, creators, ambassadors, and external partners.
• Ensure all content is optimized by platform and informed by performance analytics.

• Cultivate meaningful, two-way relationships with the brand’s social communities.
• Actively engage with followers, respond to comments/messages, and foster thoughtful conversations that deepen brand affinity.
• Partner with customer service to ensure timely and brand-aligned responses on social channels.
• Monitor cultural trends, competitor movements, and platform innovations to keep the brand relevant and modern.

• Maximize impact of talent, creator, celebrity, and brand-partnership content across social channels.
• Work with team to ensure we maximize influencer relationships, gifting strategy, and content usage rights to amplify reach authentically.
• Identify emerging voices, stylists, jewelers, and micro-communities aligned with brand values to expand awareness and credibility.

• Track performance metrics (growth, engagement, reach, sentiment, conversion) and translate insights into action.
• Continuously test new formats, posting cadence, hooks, and creative approaches to improve results.
• Prepare monthly performance reports with clear recommendations to leadership.

• 4–7 years of experience in digital marketing or social media management, ideally within luxury, fashion, beauty, or jewelry.
• Proven success building and scaling social channels with compelling content and community engagement.
• Strong on-camera presence and confidence, with excellent storytelling and communication skills.
• Expertise in content creation tools (e.g., Adobe Creative Suite, Cap Cut, Canva, video editing apps).
• Deep understanding of social platform algorithms, best practices, culture, and trends.
• Experience working with influencers, creators, and celebrity talent.
• Highly creative, proactive, and agile, with strong aesthetic sensibility and passion for luxury branding.
• Strong project management and cross-functional collaboration skills.

Salary $100,000-$115,000