Senior Product Marketing Manager

On behalf of our client, Affinity is seeking a Senior Product Marketing Manager to lead strategic product marketing across its corporate brands.

This role owns product positioning, messaging, and go-to-market strategy, working closely with senior stakeholders and cross-functional teams including Product, Brand Marketing, Sales, Account Management, Customer Success, Operations, and Communications. The successful candidate will drive customer acquisition, product adoption, and retention by translating insight-led product strategy into clear, compelling market-facing narratives.

The role also leads solution launches, informs product roadmap development through market and customer insight, and ensures consistent, high-impact execution across the brand portfolio while developing and leading a high-performing product marketing team.

Responsibilities:

• Positioning & Messaging:
  Through detailed market research & competitive landscape analysis, identify and develop product positioning and messaging that uniquely differentiates our solutions.
• Sales and marketing tools:
  Create collateral, whitepapers, presentations, videos, and training materials, etc to communicate the value proposition of our solutions internally and/or externally.
• Product launches & High value releases:
  Work with all internal teams, and external Tech Partners/Suppliers to plan the market launch of new products and high value releases and manage the cross functional implementation of the GTM plan.
• Communications:
  Work with sales, account management, customer success, training, operations, deployment, enablement, brand marketing and PR Comms teams to broadcast our message to the market, across the organisation, and our partner community.
• Market intelligence:
  Be the expert on our clients, buyer persona's, how they buy and their buying criteria; and be the expert on our competition and how to succeed.
• Demand generation:
  Support the Brand marketing strategy and programs that create interest for our solutions in all market segments.
• Industry leadership:
  Where appropriate represent the company at industry events, conferences, trade shows, webinars.

Qualifications:

• 7+ years experience in mid - senior product marketing / or FCTG product/technology
  • It is preferred for the candidate to have worked for innovative technology organisation, SaaS background.
  • A strong understanding of the FCTG business model, including product and/or technology areas is highly valued.
• Experience in product lifecycle/customer lifecycle management and new product development methodologies
  • Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing automation.
  • Experience in new product development, adoption and growth strategies.
• Experience working with and preparing pitches for industry analysts
  • Experience working with a range of senior stakeholders in a sales/value driven environment with sales & AM teams.
• Experience in analytics and insights
  • Proven ability in tracking and analytics;
  • Experience in analysis through customer research methodologies
  • Ability to use analytics and insights to identify opportunities, to drive business improvements across all channels
• Ability to manage multiple projects at the same time in fast paced environment.
• Ability to influence and negotiate with senior stakeholders with favourable outcomes.

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About Affinity:

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit