Social Media Manager

Location: New York

Social Media Manager page is loaded## Social Media Manager remote type:
Hybrid Working locations:
Pumpkin Office NYCtime type:
Full time posted on:
Posted Yesterday job requisition :
JR101998

Established in 2021,
** Independence Pet Holdings
** is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents.

Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
** Pumpkin,
** a subsidiary of IPH, promises uncompromising care to the cats & dogs we love unconditionally. By helping prevent future health risks and ensuring access to gold-standard veterinary medicine and individualized support when it matters most–we aim to enable $1/2B in life-extending and life-saving treatment over the next five years.
*
* Job Summary:

**** Pumpkin
* * is seeking a
** Social Media Manager
** who will own the strategy, content creation, execution, and analytics for all social media channels. This role is responsible for driving brand awareness, strengthening pet-parent engagement, and supporting growth initiatives across platforms like Instagram, Tik Tok, Facebook, You Tube, and Linked In. You’ll collaborate with marketing, creative, and product teams to highlight our mission: helping pet parents access top-quality veterinary care through reliable, compassionate wellness and insurance coverage.
*
* Job Location:

** Hybrid – New York, NY, with a minimum requirement of 2-3 days a week in the New York City office.
*
* Main Responsibilities:

*** Develop and execute a comprehensive social media strategy designed to build a community of dedicated parents.
* Identify platform-specific opportunities to grow reach, engagement, and conversions.
* Maintain an evolving social media content calendar aligned with marketing campaigns, partnerships, and product launches.
* Produce high-quality content, including short-form videos, graphics, educational posts, and UGC highlights.
* Write engaging captions that match brand voice and inspire pet-parent engagement.
* Coordinate with designers, videographers, and influencers to bring creative ideas to life.
* Collaborate with influencers, veterinarians, and brand partners to amplify reach.
* Support paid social campaigns by supplying creative assets and coordinating messaging.
* Assist with cross-channel marketing initiatives (email, blog, events, PR, etc).
*
* Basic Qualifications:

*** 3+ years of experience managing or collaborating on social media for a consumer brand; pet, veterinary or insurance industry experience is a plus.
* Demonstrated success growing social accounts and creating engaging short-form video content.
* Strong copywriting skills with an understanding of tone, storytelling, and brand voice. You can adapt your voice to fit the brand
* Proficiency with social management tools (e.g., Sprout Social, Later, Hootsuite) and analytics platforms and ability to clearly communicate relevant data
* Basic graphic design or video editing skills (Canva, Adobe Suite, Cap Cut).
*
* Preferred Qualifications:

*** Passion for pets - you don't have to have one of your own, but you should really like them
* Understanding of the human wellness and lifestyle space is a plus
* An eye for trends beyond the pet, veterinary and insurance spaces, we are looking to engage beyond our obvious scope#LI-Hybrid All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
* Comprehensive full medical, dental and vision Insurance
* Basic Life Insurance at no cost to the employee
* Company paid short-term and long-term disability
* 12 weeks of 100% paid Parental Leave
* Health Savings Account (HSA)
* Flexible Spending Accounts (FSA)
* Retirement savings plan
* Personal Paid Time Off
* Paid holidays and company-wide Wellness Day off
* Paid time off to volunteer at nonprofit organizations
* Pet friendly office environment
* Commuter Benefits
* Group Pet Insurance
* On the job training and skills development
* Employee Assistance Program (EAP)
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