Senior Marketing Associate - Events & Sponsorships

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer‑centric, creative and high‑performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Associate, based in New York, will support delegate and sponsorship marketing activity across our events within the US portfolio. You will build marketing plans to generate results‑driven marketing campaigns across a portfolio of events and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media.

You will have end‑‑end campaign responsibility for some events in the portfolio. The ideal candidate is a highly organised individual with the ability to multi‑task in a fast‑paced environment. Strong prioritisation skills are key.

You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.

• Execution of marketing across the full marketing mix (sales materials, email, digital channels, social media, website).
• Work closely with senior members of the marketing team to deliver the best result for each event.
• Work with the data team to build targeted email data set.
• Understand target audiences and their needs at the organisation and person level, as well as our product content and services.
• Create and send email campaigns, report on activity, response rates, targets and KPIs.
• Build and maintain websites, update content regularly as required, suggest improvements.
• Create and implement social media campaigns.
• Work within templates and together with the design team to create and update content pieces.
• Negotiate and manage media partnerships.
• Liaise with suppliers including printers.

• Bachelor’s Degree – B.S. or B.A.
• At least 1 year’s experience working in a B2B sponsorship and/or events marketing team.
• Attention to detail, strong written and verbal communication skills.
• Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
• Confident working with numbers, spreadsheets and the full Microsoft Office suite.
• Knowledge of and experience using social media platforms.
• Experience with email systems, web-based software, back‑end website CMS and CRM.
• Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
• Creative thinker and problem solver, eager to suggest new ideas/ways of doing things.
• Strong creative copywriting skills.
• Learning mindset – keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client‑communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.