Kate Spade Social Media Content Creator & Community Manager

Kate Spade New York Social Media Content Creator & Community Manager

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible.

We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content.

• Social Media Strategy & Content Creation – Strategize, plan and create content prioritizing Tik Tok, Instagram, You Tube, and Pinterest. Proficient in Facebook, Snapchat, and Twitter.
• Community Management – Grow the Kate Spade New York community through compelling content and engagement.

• Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and Tik Tok.
• Manage day‑to‑day social listening, engaging daily with the ksny online community meaningfully and tapping into culture to be perceived as relevant by Gen Z.
• Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives.
• Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establishing and executing strategic social strategies and campaigns for new launches, events, and brand partnerships.
• Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations.
• Work with the Senior Director to manage and track the social media budget for agency fees, publishing and analytics tools.

• Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, Tik Toks, Pins, etc.
• Align with creative to facilitate social‑specific asset requests through collaboration with the ksny internal team, content creators, and influencers.
• Conceptualize and lead the implementation of compelling content and programs across various social platforms that engage and communicate effectively with our audiences.

• Own weekly, monthly, and ad‑hoc social reporting in partnership with our listening platform partner.
• Utilize information in future marketing decisions, allowing data to influence planning.
• Analyze effective benchmarks for measuring performance and impact of social media efforts to determine campaign effectiveness through relevant monitoring tools.

Social Media is a key business priority at Kate Spade New York and therefore the Social Media Manager will be fully supported by an in‑house team as well as a full service social media agency. The Social Media Manager will report to a Senior Director of Communications and work in a collaborative team environment with the Public Relations and Influencer Marketing Teams, as well as cross‑functional partners across Creative, Marketing, Licensing, Sales, Customer Experience, Ecommerce, Legal and Product Development teams.

• Must be consumer‑obsessed and have a passion for building community.
• Must be creative and be able to demonstrate content creation skills and develop thumb‑stopping and needle‑moving social content.
• Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time.
• Must have a deep understanding of social media analytics and understand how…