Brand Strategist

DIBS is seeking a Creative Brand Strategist to help define how the brand shows up in culture. This role reports into the VP of Brand Marketing and is for a big-idea thinker with sharp instincts, strong taste, and a deep understanding of social and storytelling—someone who can help ideate bold, ownable campaigns that break through and build lasting brand equity.

You’ll partner closely with brand, creative, social, and paid marketing teams to shape launch narratives, social-first moments, and brand ideas that feel modern, unexpected, and unmistakably DIBS.

Campaign & Brand Strategy:

• Support and help generate creative strategy and ideation for product launches and brand initiatives, from insight to big idea to execution.
• Develop campaign territories that are culturally relevant, emotionally resonant, and differentiated in a crowded beauty space.
• Push thinking beyond traditional beauty marketing—bringing unexpected POVs, formats, and ideas to the table.

Social-First Thinking

• Ensure campaigns are built with social at the center, not as an afterthought.
• Partner closely with the Social Media Manager to shape content strategy, platform POVs, and social storytelling.
• Identify emerging social behaviors, creators, and trends—and translate them into smart, brand-building ideas.

Go-To-Market Leadership

• Play a key role in GTM strategy across all NPD—helping define launch narratives, hero moments, and channel rollout.
• Lead GTM working sessions and develop clear, compelling actionable plans that drive results.
• Ensure brand ideas are expressed cohesively across DTC, paid, social, retail, and IRL moments.

Creative Direction & Production

• Help shape shoot concepts, casting, styling, and storytelling alongside the creative team.
• Bring strategic clarity to pre-pro and ensure creative ideas translate through execution.
• Review selects and final assets with a strong eye for brand consistency and impact.
• Stay deeply plugged into culture, beauty, fashion, and social trends.
• Track competitive launches and campaigns to identify white space and opportunity.
• Regularly bring inspiration, POVs, and references that elevate the team’s thinking.

• You’ve spent time in a creative agency, social agency, or creative-first brand environment and know how great ideas get made.
• You think in ideas and territories, not just tactics.
• You’re highly social-literate and understand how culture, creators, and platforms intersect.
• You have strong taste, a clear POV, and can articulate why something works.
• You’re excited to move from decks and pitches to actually seeing your ideas come to life.
• You thrive in fast-moving, entrepreneurial environments where there’s room to build.

• Agency experience strongly preferred (creative, social, or integrated).
• 3+ years of experience in brand strategy, creative strategy, or social strategy.
• Proven experience contributing to or leading campaign ideation and launch strategy.
• Strong understanding of social platforms, content strategy, and cultural trends.
• NYC-based with flexibility to be on-site for shoots and key brand moments.

This job is primarily remote with monthly in-office days, however, a New York City home base is strongly preferred. The expected base salary range for this position is $90,000-$115,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.