Senior Product Marketing Manager

In today’s economy, an increasing number of workers are choosing to freelance. By 2027, half the U.S. workforce will be independent contractors. Yet there is no system of record for this vast self‑employed community and the legions of businesses that increasingly rely on it. A new paradigm is needed to accommodate the future of work that is suddenly no longer in the future.

That is what Wingspan is building.

Wingspan is the first payroll platform designed specifically for independent contractors and their businesses. We make onboarding, payments, and compliance easy for flexible work forces of all sizes. Whether you’re a one‑person business or a large enterprise, Wingspan has you covered.

We’re a Series B startup based in NYC with backing from some of the best VCs and operators around, including Andreessen Horowitz (a16z) and the CEOs and founders of Warby Parker, Harry’s, Allbirds, Invision, and Flatiron Health.

Now we’re hiring for an ambitious individual ready to help build, design, and take us to the next level.

Are you ready to be part of a team redefining the future of work? Apply now!

Through rapid experimentation, the Senior Product Marketing Manager will translate market and customer insights into ICP definitions, website positioning, and GTM messaging collateral. In close partnership with Sales, Product and Post‑Sales, you’ll lead product launches and lifecycle programs that drive acquisition, activation, retention, and expansion. This role is ideal for a product marketer who gets under the hood to understand how things work and why it matters, is comfortable creating content assets, and operates independently while knowing when to elevate.

You’ll be integral in driving growth, enabling sales, and increasing product adoption and usage.

• Conduct a win/loss analysis from the prior data.
• Collaborate and experiment on ABM and outbound campaign messaging.
• Refine our ICP definitions and messaging based on learnings from these efforts and customer interviews.

• Launch industry messaging campaigns—complete with new web pages, sales collateral, new content (webinars, blogs, etc), and customer case studies.
• Review and update the competitor analysis.

• Partner with Demand Gen Marketing leader and co‑founders to develop thought‑leadership pieces for marketing and sales‑led campaigns.
• Author at least 2 content pieces per month, including but not limited to blogs, web pages, webinars, one‑pagers, customer case studies.

• Help Sales and Post‑Sales advance conversations with sales collateral including decks, one‑pagers and case studies.

• Lead quarterly product releases—inclusive of sales and post‑sales enablement, customer‑facing materials, and messaging and positioning for all feature releases.
• Follow established product launch level guidelines to develop and drive GTM plans for any Tier 1 launches.

• Partner with Product, Post‑Sales, and Support to design and execute lifecycle programs across email, text, and web to engage current customers and end‑user contractors.

• Customer Empathy: You are passionate about talking to customers and translating their needs into compelling messaging.
• B2B Fintech or HR Tech Expertise: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification.
• Startup DNA: You are scrappy, biased for action, and have experience working in fast‑paced, high‑growth startup environments.
• Metrics‑Driven & Revenue‑Minded: You are obsessed with the “why” behind the data and have experience owning and driving commercial outcomes (revenue, monetization, adoption).
• Bonus points if you are:
• A great writer, and interested in creating content
• Personally familiar with the challenges of being an independent contractor or freelancer.

• 7+ years of Product Marketing Management experience
  , with a proven track record of creating collateral and influencing messaging and campaigns.
• B2B SaaS experience
• Excellent verbal and written communication skills, with experience translating features into benefits…