Director, Social

Job Description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto.

We are a leader in driving business solutions for marketers and are known for our personal approach to client service. Horizon is consistently named to prestigious Best Places to Work lists by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging, where diverse perspectives are valued and every employee is welcomed, safe, and empowered.

35% – Social Strategy & Buying Oversight

• Oversee the media framework developed by the team, ensuring consistency across creative and media plan development and implementation.
• Supervise the development of paid social media plans, in both strategy and buying best practices.
• Ensure accuracy of tactical execution of all social media buys to maximize client business goals.
• Hold team accountable to deliverable deadlines and coordinate between internal and external teams.
• Ensure quality control of tactical efforts for efficiency and performance.
• Partner with VP on team finances and forecasting.

35% – Team Development & Management

• Oversee junior team members, guiding them in setting goals, project tasks, and timelines, and providing challenging, level-appropriate projects.
• Manage performance reviews and coaching to maximize success, identify training needs, and set career development goals.
• Provide education and training within the social landscape, focusing on emerging opportunities and best practices.
• Participate in the interview process for junior team members.

15% – Relationship Development

• Partner with Digital and Business Solutions teams daily to drive integration based on client business needs and outcomes.
• Collaborate with internal teams (Analytics, SEM, Programmatic) to create synergies across channels for a holistic media approach.
• Support client relationships, serving as lead agency social contact for strategic components of projects.
• Drive relationships with third‑party platform partners (e.g., Facebook, Twitter, Snapchat).

15% – Strategic Leadership

• Participate in New Business opportunities on behalf of the Social Media team.
• Lead creation and dissemination of social‑based POVs, practices, and platform updates, internally and to partner agencies and clients.
• Share evolving social media and storytelling trends and opportunities with peers and clients.

• A social guru passionate about the social media landscape.
• A strategic thought leader.
• A forward‑thinking innovator eager to challenge the status quo.
• A data‑driven problem solver with foresight and creative solutions.
• A collaborative team‑oriented manager with strong delegation and organization skills.
• An effective communicator with strong verbal and written skills.
• Confident in navigating conversations with senior leadership internally and externally.
• Passionate about technology, with a strong understanding of digital platform inner workings.
• A supporter of and advocate for diversity, equity, and inclusion.

• 7+ years of experience in social media planning and buying.
• Prior experience in a client contact and leadership role, including presentation experience.
• Experience managing and leading a social media team.
• Relationships with social and content vendors, partners, tools, and technologies.
• Deep understanding of media principles, analytics, and concepts.
• Deep understanding of digital measurement capabilities evolving the social space.
• Experienced in direct social media buying platforms (e.g., Facebook Ads Manager).
• Familiar with social media third‑party buying platforms (e.g., Kenshoo, 4C Insights).
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

This role does not require certificates, licenses, or registrations.

This role does not require any physical activity.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color,…