Social Media & Partnerships Manager

Greenwich St. Jewelers is an award-winning jewelry boutique located in the heart of Tribeca, NY with a personally curated selection of fine jewelry and unique engagement rings and wedding bands. We are experts in custom jewelry and jewelry repair/restoration with a full service jewelry shop on premises.

As a family business celebrating our 50th year in the industry, we lead with our heads and our hearts. Our greatest joy is the feeling of unearthing something unexpectedly delightful for our customer. We believe jewelry isn't just something you own, it is something that becomes part of who you are. We're so proud to help our clients discover their new favorite part of themselves.

We are seeking an experienced Social Media & Partnerships Manager to own multi-channel social strategy, creative direction, and performance optimization across key platforms. This role leads content planning, trend-driven storytelling, community engagement, and high-impact creator partnerships while managing analytics, testing, and reporting. The ideal candidate is deeply fluent in social culture, thrives in a fast-paced luxury environment, and brings strong leadership experience.

This is an on-site role requiring 5 days per week in our New York City office.

• Lead end-to-end social media strategy across all platforms, including content vision, creative direction, and platform-specific best practices, grounded in trends, audience insights, and brand pillars
• Own development, execution, and optimization of the social media content calendar, posting cadence, and scheduling to drive consistent, high-performing output
• Translate cultural moments, social trends, and emerging formats into on-brand, engaging content strategies that resonate with the brand’s audience
• Analyze performance through weekly and monthly reporting, tracking engagement, content mix, cadence, and creative impact, and present insights to key stakeholders
• Develop and manage an ongoing social testing roadmap, executing monthly platform-specific tests to inform strategy and unlock performance learnings
• Oversee caption writing, alt text, and SEO-optimized copy, ensuring clarity, brand voice consistency, and accessibility across all posts
• Create and present social strategy decks to support major initiatives, incorporating performance insights, industry trends, competitive analysis, and growth opportunities
• Manage the social media marketing budget, tracking spend, invoices, and expenses in partnership with the Ecommerce & Marketing Director
• Supervise and mentor the Social Media Assistant, providing creative direction, clear briefs, feedback, and quality control to ensure brand consistency
• Stay deeply immersed in the social landscape, maintaining up-to-date knowledge of trends, platform updates, creators, and best practices

• Build and execute a structured community engagement strategy across social platforms and relevant online spaces
• Cultivate and manage relationships with creators, collaborators, and brand ambassadors, delivering high-impact partnership initiatives throughout the year
• Foster active dialogue and brand affinity through comments, stories, polls, and emerging community-driven formats
• Own partnership workflows, including drafting terms, reviewing contracts, and managing deliverables in line with industry standards
• Collaborate cross-functionally with sales, production, and customer experience teams to identify and execute compelling content opportunities

• Partner with the Social Media Assistant to align content needs with the broader marketing calendar and identify required photo and video assets
• Review and approve styled shot lists and creative direction prior to submission for final leadership approval
• Support on-set production as needed, including setup, styling preparation, and organization of looks and assets
• Assist with post-shoot asset management, including image selection, organization, and identifying retouching needs based on marketing priorities

• Annual Salary Range: $90,000-$100,000 (commensurate with experience)
• Four Weeks/Year Combined Paid Vacation and Personal Days
• Medical, dental, and vision insurance
• 401K with employer contributions
• Access to professional development
• FSA, HSA spending account

We are a company that employs a diverse group of people from many cultures and gender expressions. We take affirmative action to ensure equal opportunity for all applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

• Interested? Apply via Linked In with a cover letter and your resume