Social Media Manager

Join to apply for the Social Media Manager role at Richline Group, a Berkshire Hathaway Company
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Richline Group, Inc., a wholly owned subsidiary of Berkshire Hathaway Inc. since 2007, is the USA’s foremost, financially strong Jewelry Manufacturer, Distributor and Marketer. Richline Group’s mission, “One Vision, One Goal, One Team,” denotes the establishment of an integrated corporate branding, manufacturing, and distribution strategy.

Are you driven by data, creativity, and the psychology of why content works? Do you thrive in fast paced digital environments and enjoy building high performing social ecosystems that increase revenue, expand brand reach, and strengthen community trust? Do you love jewelry, fashion, and the evolving landscape of social media strategy? If yes, this role may be the perfect fit for you.

We are seeking an experienced Social Media Manager and Strategist to join our Digital Marketing Team at Richline Group and lead all social media efforts for our direct to consumer brand, Silpada. This role leads organic and paid social strategy, content planning, UGC integration, influencer partnerships, and community growth across Facebook, Instagram, Pinterest, Tik Tok, LTK, and emerging platforms. The ideal candidate will be both creative and analytical, with strong communication skills and a deep understanding of social media trends, consumer behavior, and brand storytelling.

• Own and implement the overarching social media strategy across all channels to drive brand awareness, engagement, and revenue growth
• Develop a cohesive full funnel content strategy that integrates organic content, UGC, influencers, and paid advertising
• Build monthly and quarterly social roadmaps aligned with marketing campaigns, product launches, and business goals
• Monitor industry trends, platform updates, competitor activity, and consumer behavior to ensure the brand stays ahead of the curve

• Write clear and compelling creative briefs for the social content team and for paid social ads
• Oversee production of brand content and UGC, including requesting, directing, reviewing, and approving assets
• Lead concept development for campaigns, storytelling hooks, Reels, Tik Tok series, evergreen UGC, and influencer collaborations
• Maintain consistent brand voice and visual identity across all social platforms

• Schedule, publish, and manage all social media posts across channels
• Ensure the content calendar is optimized for engagement, reach, and revenue
• Collaborate with marketing, creative, and merchandising teams to ensure accuracy and alignment across campaigns

• Develop and execute the full UGC strategy to support paid ads and organic channels
• Create UGC assets personally when needed
• Recruit, brief, and manage UGC creators and negotiate usage rights
• Write UGC contracts and usage right agreements
• Review and approve all UGC submissions for quality and brand fit

• Manage influencer programs from outreach and negotiations to onboarding and ongoing communication
• Identify new talent partners and build long term relationships with creators aligned with the brand ethos
• Track influencer performance, conversions, and ROI

• Collaborate with the paid media team on creative direction, audience development, and performance insights
• Provide creative briefs, UGC concepts, hooks, and messaging that support paid ad performance
• Ensure that paid and organic strategies complement each other

• Monitor all social channels and respond to customer questions, comments, and engagement opportunities
• Maintain a supportive and positive brand community
• Identify customer insights and report emerging themes to the marketing team

• Track, analyze, and interpret social media performance metrics including engagement, CTR, CTA performance, ROAS, ACOS, CPA, conversion rate, audience growth, and content level KPIs
• Produce detailed monthly performance reports for the executive team
• Recommend optimizations and new initiatives based on data